Ty Warner, CEO of Ty, has announced that his company has completed 283 air shipments for the holiday shopping season in his effort to battle the global supply chain crisis. In October, Warner began air-shipping his products into the US for distribution.
Once shipped, the toys are delivered to small retailers and to speciality, convenience, grocery and drug stores – the essence of Warner’s longstanding retail strategy. Though his company, Ty, is one of the largest manufacturers of soft toys in the world, it does not sell to Amazon, Target or Walmart.
“The flights will continue. I’m doubling down on what I said two weeks ago: Christmas is not cancelled,” Warner said. “I’m determined not to let the global supply chain issues interfere with the holidays, and I’m committed to supporting independent retailers.”
“This year has been an incredible struggle for small businesses, as we are considered an ‘afterthought’ for most suppliers. Not Ty Warner. Ty has put small business first,” added Debbie Stevens, Owner of Candyapple, in Medina, Ohio. “Ty has allowed me to fill my store with a terrific product – shockingly, without any price increases.”
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