Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with...
Customer data can reveal so much to companies about their products and services, but it is often ignored and not analysed. Jonathan Sharp, CEO at Britannic, explains how businesses can use this data, with the help of...
To address the challenge of forest degradation in Mu Cang Chai forest in Vietnam, Aiforgood Asia partnered with Crayon for its expertise in data and AI to develop a Proof-of-Concept computer vision-based solution that...
According to the WEF, SMEs are key to a more sustainable future. But many don’t have the resources or a CSO to drive ESG strategies. Sorouch Kheradmand, Head of Partner Sustainability at Schneider Electric,...
Ruari Cairns, Director of Risk Management and European Operations at Open Energy Market, explores the current energy landscape in the UK, government support and its limitations, the importance of seizing control and...
Cyberbreaches are costly. For SMEs in the UK, it is estimated that a cyberbreach costs £4,200 per attack. And this figure is just the reported cost. The focus also appears to be moving away from making...
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