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Customer Experience

Brands and companies need to make seamless, intuitive customer journeys the digital priority

In today’s increasingly digital-led way of life, retailers, service providers and other businesses are digitalising more of their operations and dealing with customers across a range of channels – whether it’s via a website, mobile app, email and other messaging formats, social...


Only 13% of marketers believe NPS accurately measures customer satisfaction

New research has found that over three quarters of marketers believe that Net Promoter Scores (NPS) do not accurately measure customer satisfaction. That’s according to new research from experience analytics company, Contentsquare. The research comes from Contentsquare’s Digital...


How to take your business from start-up to scale-up

There are many sales and marketing tools out there for small and medium businesses to go from start-up to scale-up. Simon Philips, CEO and founder of ScaleUp Capital, offers eight simple steps on how to manage growth and how to shape the packaging, pricing, delivery and sale of the product or...


Changing the face of deliveries

Branded deliveries through Picup, a crowdsource delivery and tech company, is now possible. The innovative last mile delivery company has introduced a unique concept where its drivers become the face of any specific brand. Picup has become a model for innovation in the courier and logistics...


Amazon Connect reinventing the call centre

With organisations embracing Digital Transformation efforts to remain competitive, the call centre industry is poised for significant disruption. Those who embrace this change will be the ones that see significant benefits for not only themselves but also their clients. To this end, global...


Matrix42 CEO on enabling a smart and secure digital workspace

Organisations around the world are now relying on digital tools to help them deliver positive experiences for both their employees and end users, particularly given the shift to remote working brought about by the COVID-19 pandemic. Here, Oliver Bendig, CEO, Matrix42, talks us through the...


Digitalisation – Understanding the benefits for SMEs

The pandemic has forced businesses to face and navigate a host of challenges like never before, but it has also accelerated Digital Transformation and provided an array of opportunities to thrive. Here, Patrick Schaudel, Head of Online Applications SME at IONOS, highlights the recent research the...


More than 80% of entrepreneurs rate their mental health as ‘good’ or ‘very good’

Leading cloud accounting software, FreshBooks, launched its Self-Employed Mental Health Report in partnership with Mind Share Partners. The report reveals that despite the pandemic and all the hardships that were created, 85% of entrepreneurs surveyed still feel that self-employment is...


Six digital strategies for increasing brand visibility

Businesses which embrace digital enjoy better business outcomes. Anastasiya Golovatenko, Account Director, Sherpa Communications, gives her top tips for businesses on how they can increase their brand visibility online. The way we live, work and communicate has changed dramatically over the past...


Aosom sees business growth through ManoMano partnership

Aosom sells a range of home, garden, pet and car accessories across six individual brands. It has gone from strength to strength after launching on the marketplace, ManoMano, which has over four million products in six countries. Diego Castro, Account Manager at Aosom, explains how the...


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