Big brands have become interwoven in the fabric of our society. But it’s not only large enterprises which can make an impact. Smaller brands can often take a more riskier approach, with the ability to be more agile and flexible with their marketing campaigns. Sam Shennan, Managing Director...

New research conducted by money saving app and retailer marketing platform, ZIPZERO, has revealed that a significant majority of the UK populace is concerned about the integrity of their privacy and personal data. It found that: ZIPZERO, an app transforming data into cash opportunities for...

New research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer Success pulse check survey indicates a disconnection between business decision-makers and those tasked with delivering customer success in a revitalised post-pandemic UK market.  More than half of the...

Constant Contact, a small-business-focused digital marketing and automation platform that has helped millions of small businesses and nonprofits, released findings from its latest Small Business Now report. The study explores how small businesses feel about Artificial Intelligence...

Nexcess, a premium hosting provider optimised for WordPress, WooCommerce and Magento, has released a study on AI’s efficacy and people’s ability to detect it in content and visuals. The study found that on average respondents could identify the AI-generated content only about 55% of...

UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the AI & Composable...

Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform, that shows that customers and prospects crave a personalised approach. In the...

Marketing is a crucial part of an SME’s business plan but they tend not to have a big budget to carry out their marketing strategy. So, how can they ensure that they reach the right people and boost their sales and growth? Experts in this section suggest the most cost-effective ways to do...

Emplifi, a leading unified customer engagement platform, has released Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence, a new study in collaboration with Harris Interactive offering insights into the power of ratings and reviews on purchasing...

More than two-thirds of businesses will increase their marketing budget this year, with half of those expecting search engine optimisation (SEO) to be their main revenue driver in 2023, according to a new report. Following a survey of 1,000 UK-based marketers, Impression has created a report...