Customer Experience

Editor’s Question: What’s the best marketing strategy for SMEs?

Marketing is a crucial part of an SME’s business plan but they tend not to have a big budget to carry out their marketing strategy. So, how can they ensure that they reach the right people and boost their sales...

Eight out of 10 companies that invested in customer engagement met their...

Research from Twilio, a customer engagement platform that drives real-time, personalised experiences for today’s leading brands, shows that investment in customer engagement is a key driver of revenue growth....

Top e-commerce payment challenges SMEs need to address to be successful

As the e-commerce market is becoming increasingly saturated, 2023 calls for smaller e-commerce businesses to think through the tools and re-evaluate solutions for retaining their competitive edge. Considering what...

Post-purchase delivery communication proves critical for avoiding negative...

Two-thirds (64%) of customers will leave a negative review when their delivery is delayed or they receive an unsatisfactory response to a ‘where is my order’ (WISMO) query, highlighting the critical role...

Emplifi reveals nearly 90% of consumers say reviews have the biggest impact...

Emplifi, a leading unified customer engagement platform, has released Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence, a new study in collaboration with Harris...

ShipStation adds UPS to its UK carrier services as it continues to expand...

ShipStation, a leading cloud-based e-commerce shipping solution, has announced that UPS is live on its carrier services platform in the UK. This new collaboration gives UK merchants using ShipStation access to...

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