Customer Experience

Yellow.AI expert on improving e-commerce through an omnichannel experience

E-commerce dependence on digital communication has drastically elevated since the pandemic. With digital now at the heart of e-commerce, how can businesses cut ties with traditional communications and embrace the best...

Google Analytics 4: What you need to know to complete the switch 

Google has announced  the official timeline for the end of its Universal Analytics service, with the sun due to set on July 1, 2023. Jessica Jacobs, Global Director of Partnerships & Growth at Incubeta,...

Customer experience solutions for SMEs: how important is it? 

Consumer values are continuously evolving and are vital to any business, especially to SMEs. Chris Sparling, CX Strategy Director at Reputation, talks to us about why customer experience matters and how start-ups can...

Consumers are still shopping at small businesses despite costs 

Consumers are still shopping at small businesses despite the cost-of-living increases, new research by GoCompare has revealed.  A recent poll by the insurance comparison site found that over three-quarters...

Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital...

Keeping compliant as Australia’s workforce defaults to digital 

Jeremy Paton, Team Engagement Solutions Lead, APAC, Avaya, examines how evolving consumer habits and expectations can affect the cybersecurity of businesses while staying compliant.  Australia’s appetite...

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