Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform, that shows that customers and prospects crave a personalised approach. In the...

Marketing is a crucial part of an SME’s business plan but they tend not to have a big budget to carry out their marketing strategy. So, how can they ensure that they reach the right people and boost their sales and growth? Experts in this section suggest the most cost-effective ways to do...

Emplifi, a leading unified customer engagement platform, has released Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence, a new study in collaboration with Harris Interactive offering insights into the power of ratings and reviews on purchasing...

More than two-thirds of businesses will increase their marketing budget this year, with half of those expecting search engine optimisation (SEO) to be their main revenue driver in 2023, according to a new report. Following a survey of 1,000 UK-based marketers, Impression has created a report...

Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels, has announced research which reveals UK companies are losing a considerable sum of money each year due to poor website...

Business networking is an effective business tool for small businesses, providing a platform to meet like-minded individuals and build connections for growth and development, both professionally and personally. With the rise in virtual networking, there are even more opportunities to meet local...

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite has announced the results of its seventh annual Social Trends...

Square and Clearpay has launched a programme for the British Fashion Council’s (BFC) young designers to help them establish their online storefronts. The programme empowers the best of Britain’s emerging designer talent to fast forward their business growth and generate more revenue...

Following the rise in popularity of ‘expectations versus reality’ social media hashtags which have been used 255,000 times on Instagram and received 1.1 billion views on TikTok, The Accountancy Partnership is challenging SME owners to join in and share their experiences of...

To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data systems need to be agile and adaptable with the ability to acquire real-time,...