Magazine Button

Marketing

Validity to drive small business email marketing success 

Validity, a leading provider of data quality and email marketing success solutions, has introduced Everest Elements – an email success platform geared towards helping small and medium-sized businesses (SMBs) access the data they need to execute engaging and effective email marketing...


Interactive experiences are the antidote to digital fatigue 

As digital fatigue increases with video chat and online meeting applications, new data in The 2022 State of Digital Experiences report from ON24 reveals this fatigue does not apply to digital experiences like webinars, curated content and personalised experiences.  Over the...


Wix and LegalZoom offer personalised solutions for small businesses to grow online 

Wix – a leading global SaaS platform – and LegalZoom – an industry leader in online business formation and a leading platform in legal, compliance and tax solutions – have announced a partnership to better help small business owners create, manage and grow...


Moving beyond privacy barriers 

AppsFlyer, a leading mobile attribution and marketing analytics company, has revealed its  2022 Mobile Marketing Trend predictions. From uncovering how privacy will impact campaign budgets to discovering new skills for marketers in the year of privacy, the predictions also explore...


Sendlane creates comprehensive marketing automation suite 

Sendlane, a customer experience-focused marketing automation solution for e-commerce brands, has upgraded its suite of SMS/MMS campaign management tools. The new suite is tightly integrated with Sendlane’s platform and includes a robust set of tools for coordinating, communicating and...


Duolingo’s Director for Europe on marketing in the modern age

All organisations need a strong social media and marketing strategy to compete in the modern age. Colin Watkins, Country Manager for France and the UK, and Director of Marketing for Europe at Duolingo, speaks to us about how he’s grown the app’s presence in Europe through...


Sendlane releases findings on the health of SME e-commerce community

Sendlane, the SMB e-commerce-focused marketing automation company, has announced the results of its 2021 eCommerce Health survey. A key takeaway is that 2021 was a record year for many SMB e-commerce companies, but some were concerned about the economy and the ability of consumers hard-hit by the...


WebEngage expands into Middle East and Africa Region

WebEngage, a full stack retention operating system, has announced its expansion into the Middle East and Africa after successful operations across Asia to address the increasing demand the company has witnessed in the region. The MarTech company has set up a dedicated local team...


How intelligent automation can free marketing teams from tedious tasks

Daniel Pullen, Chief Automation Officer, CiGen, told us how automation affects modern marketing. Marketing teams leverage a wide range of technologies to deliver campaigns, products and services and understand their customer. Despite hopes of seamless integrations and smooth data flows,...


Meta’s #LoveLocal campaign amplifies voices of SMBs in MENA region

Meta has teamed up with regional creative agency, TBWA\RAAD, for the second year, to launch #LoveLocal consumer campaign on Facebook and Instagram during the holiday season. Aiming to amplify the voice of local small and medium-sized businesses (SMBs) in the MENA region and inspire people to...


Browse our latest issue

Intelligent SME.tech

View Magazine Archive