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Ten tips for amazing business networking from FSB

Business networking is an effective business tool for small businesses, providing a platform to meet like-minded individuals and build connections for growth and development, both professionally and personally. With the rise in virtual networking, there are even more opportunities to meet local...


Hootsuite unveils the top social media marketing trends for 2023

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite has announced the results of its seventh annual Social Trends...


Square and Clearpay to support new British designers to launch e-commerce channels

Square and Clearpay has launched a programme for the British Fashion Council’s (BFC) young designers to help them establish their online storefronts. The programme empowers the best of Britain’s emerging designer talent to fast forward their business growth and generate more revenue...


Entrepreneurs encouraged to share working realities on social media 

Following the rise in popularity of ‘expectations versus reality’ social media hashtags which have been used 255,000 times on Instagram and received 1.1 billion views on TikTok, The Accountancy Partnership is challenging SME owners to join in and share their experiences of...


Three in five marketers in MEA lack confidence in their data 

To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data systems need to be agile and adaptable with the ability to acquire real-time,...


Google Analytics 4: What you need to know to complete the switch 

Google has announced  the official timeline for the end of its Universal Analytics service, with the sun due to set on July 1, 2023. Jessica Jacobs, Global Director of Partnerships & Growth at Incubeta, explains why marketers need to act now to ensure they are prepared for Google...


Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital commerce to address complex, new problems and ongoing operational issues, not just...


Mentor Group launches digital learning platform for SMBs 

Mentor Group – a digital-first, sales enablement specialist – has launched Sales Academy, its SaaS sales enablement tool, to deliver enterprise-level training and skills to SMB sales teams.  The digital learning platform is designed to support SMBs in harnessing talent within...


Validity to drive small business email marketing success 

Validity, a leading provider of data quality and email marketing success solutions, has introduced Everest Elements – an email success platform geared towards helping small and medium-sized businesses (SMBs) access the data they need to execute engaging and effective email marketing...


Interactive experiences are the antidote to digital fatigue 

As digital fatigue increases with video chat and online meeting applications, new data in The 2022 State of Digital Experiences report from ON24 reveals this fatigue does not apply to digital experiences like webinars, curated content and personalised experiences.  Over the...


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