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Google Analytics 4: What you need to know to complete the switch 

Google has announced  the official timeline for the end of its Universal Analytics service, with the sun due to set on July 1, 2023. Jessica Jacobs, Global Director of Partnerships & Growth at Incubeta, explains why marketers need to act now to ensure they are prepared for Google...


Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital commerce to address complex, new problems and ongoing operational issues, not just...


Mentor Group launches digital learning platform for SMBs 

Mentor Group – a digital-first, sales enablement specialist – has launched Sales Academy, its SaaS sales enablement tool, to deliver enterprise-level training and skills to SMB sales teams.  The digital learning platform is designed to support SMBs in harnessing talent within...


Validity to drive small business email marketing success 

Validity, a leading provider of data quality and email marketing success solutions, has introduced Everest Elements – an email success platform geared towards helping small and medium-sized businesses (SMBs) access the data they need to execute engaging and effective email marketing...


Interactive experiences are the antidote to digital fatigue 

As digital fatigue increases with video chat and online meeting applications, new data in The 2022 State of Digital Experiences report from ON24 reveals this fatigue does not apply to digital experiences like webinars, curated content and personalised experiences.  Over the...


Wix and LegalZoom offer personalised solutions for small businesses to grow online 

Wix – a leading global SaaS platform – and LegalZoom – an industry leader in online business formation and a leading platform in legal, compliance and tax solutions – have announced a partnership to better help small business owners create, manage and grow...


Moving beyond privacy barriers 

AppsFlyer, a leading mobile attribution and marketing analytics company, has revealed its  2022 Mobile Marketing Trend predictions. From uncovering how privacy will impact campaign budgets to discovering new skills for marketers in the year of privacy, the predictions also explore...


Sendlane creates comprehensive marketing automation suite 

Sendlane, a customer experience-focused marketing automation solution for e-commerce brands, has upgraded its suite of SMS/MMS campaign management tools. The new suite is tightly integrated with Sendlane’s platform and includes a robust set of tools for coordinating, communicating and...


Duolingo’s Director for Europe on marketing in the modern age

All organisations need a strong social media and marketing strategy to compete in the modern age. Colin Watkins, Country Manager for France and the UK, and Director of Marketing for Europe at Duolingo, speaks to us about how he’s grown the app’s presence in Europe through...


Sendlane releases findings on the health of SME e-commerce community

Sendlane, the SMB e-commerce-focused marketing automation company, has announced the results of its 2021 eCommerce Health survey. A key takeaway is that 2021 was a record year for many SMB e-commerce companies, but some were concerned about the economy and the ability of consumers hard-hit by the...


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