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Sendlane releases findings on the health of SME e-commerce community

Sendlane, the SMB e-commerce-focused marketing automation company, has announced the results of its 2021 eCommerce Health survey. A key takeaway is that 2021 was a record year for many SMB e-commerce companies, but some were concerned about the economy and the ability of consumers hard-hit by the...


How intelligent automation can free marketing teams from tedious tasks

Daniel Pullen, Chief Automation Officer, CiGen, told us how automation affects modern marketing. Marketing teams leverage a wide range of technologies to deliver campaigns, products and services and understand their customer. Despite hopes of seamless integrations and smooth data flows,...


Meta’s #LoveLocal campaign amplifies voices of SMBs in MENA region

Meta has teamed up with regional creative agency, TBWA\RAAD, for the second year, to launch #LoveLocal consumer campaign on Facebook and Instagram during the holiday season. Aiming to amplify the voice of local small and medium-sized businesses (SMBs) in the MENA region and inspire people to...


WebEngage expands into Middle East and Africa Region

WebEngage, a full stack retention operating system, has announced its expansion into the Middle East and Africa after successful operations across Asia to address the increasing demand the company has witnessed in the region. The MarTech company has set up a dedicated local team...


Conversica unveils conversational ABM solution to deliver personalised engagement at scale

Conversica, a leader in conversational AI solutions for enterprise revenue teams that help organisations attract, acquire and grow customers at scale, announced new conversational account-based marketing (ABM) capabilities available through its AI Assistants.  ...


Paper.id launches B2B Buy Now Pay Later to help Indonesian SMEs

Paper.id, one of Indonesia’s largest B2B invoicing start-ups with US$640 million in invoices processed since the start of the year, has announced the launch of Buy Now, Pay Later (BNPL) for small to medium businesses. For customers that opt-out of financing, merchants...


Businesses are losing 30% of international sales according to a new BlueSnap study

BlueSnap, a payment company helping businesses accept payments in over 200 geographies, has released its findings on the key challenges businesses face when it comes to cross-border payments. The survey highlights the drastic losses in sales and revenue and hefty expenses companies can incur...


UK start-up targets US$3.5 trillion global health food market in latest investment round

A UK start-up company specialising in the production of healthy food products which provide a long-term solution to elevated blood glucose levels has launched a new funding round as it seeks to stem the rise of Type 2 Diabetes.  Based in Norwich, The Smarter Food Company has developed a...


Only 13% of marketers believe NPS accurately measures customer satisfaction

New research has found that over three quarters of marketers believe that Net Promoter Scores (NPS) do not accurately measure customer satisfaction. That’s according to new research from experience analytics company, Contentsquare. The research comes from Contentsquare’s Digital...


Six digital strategies for increasing brand visibility

Businesses which embrace digital enjoy better business outcomes. Anastasiya Golovatenko, Account Director, Sherpa Communications, gives her top tips for businesses on how they can increase their brand visibility online. The way we live, work and communicate has changed dramatically over the past...


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