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UAE start-up set to disrupt traditional services and accelerate digital economy

UAE start-up set to disrupt traditional services and accelerate digital economy

Digital TransformationMiddle EastMobileTop Stories

Transforming traditional sectors and services through digitalisation, UAE-based start-up re.life has launched as a next-generation digital ecosystem to provide smart platforms that simplify business-to-business (B2B) and business-to-consumer (B2C) transactions.

To meet the demands of a digital economy which values convenience, efficiency and immediacy as fundamental decision drivers, re.life aims to offer streamlined and smart platforms for sectors such as logistics, recyclable trading and more.

Together with its official launch, re.life introduced its first digital platform, re.life collect, which provides seamless, on-demand logistics transportation for businesses and residents in the UAE through a mobile application.

“The COVID-19 pandemic was an unexpected catalyst that has fast-tracked the adoption of technological applications. It has also been responsible for a complete shift in attitudes and the mindset of businesses and individuals. Change has become the norm and Digital Transformation is being globally embraced as we collectively seek out smarter, streamlined solutions at both an organisational and consumer level,” said Salim Sultan Al Owais, Chief Executive Officer, re.life. 

“This is where re.life has a key role to play in championing a new way of living and working. Exponential evolution at this level needs to be backed by similar levels of innovation and re.life was established with an open mandate to rethink what’s possible.

!We are shaping the digital future with access to a raft of solutions designed to make life better. Our next-generation digital ecosystem takes care of the needs of consumers and businesses by making essential transactions smarter, more convenient and more affordable in the realm of logistics, recyclables trading, and much more.”

re.life collect is disrupting the informal logistics sector, by organising the current market structure to enable better coordination between service providers and consumers. The digital platform replaces the traditional ‘pick-up services’ with a secure digital platform, leading to instant access for transport services with reasonable pricing based on distance and complexity.

Consumers who want to transport bulky, heavy items such as furniture or appliances will have the choice of engaging independent operators, small-scale service providers or moving and transportation companies through re.life collect.

In Sharjah, re.life collect also offers the option of sustainable disposal services for bulky and heavy items.

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