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Emplifi reports Instagram Reels outperformed video content across Instagram, Facebook and TikTok

A good social media plan can make a huge difference to the success of SMEs. But where should companies focus their efforts? Based on social video content from thousands of global brands, Emplifi’s findings reveal a noticeable shift in Instagram Reels performance rates, with longer videos...


Genesys to acquire Radarr Technologies to unify the customer experience

Genesys, a global cloud leader in AI-powered experience orchestration, has entered into an agreement to acquire Radarr Technologies, a leading AI-based social and digital listening, analytics, and consumer engagement company. By combining the comprehensive public social media capabilities...


Sprout Social acquires Tagger Media

Sprout Social, an industry-leading provider of social media management software, announced the acquisition of Tagger Media, a leading influencer marketing and social intelligence platform. This acquisition will further establish Sprout as a leader in the social media software market with a...


Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022

Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022, with regional areas outside London benefitting most, according to a new independent report from Oxford Economics, commissioned by TikTok. TikTok launched in the UK in 2018 and has quickly become a destination for UK...


Editor’s Question: What are your top tips for creating engaging social content?

Creating engaging social content can turn a company’s prospects around. If a business has a strong social media presence, it can use this platform to increase brand awareness or increase sales. But what is the best way to increase your presence on social media. Henrique Cruz, Head of...


How a 1930s pecan candy company is turning heads on TikTok

Stuckey’s is a candy maker known for its pecan log rolls and kitschy souvenirs, which it sells at its convenience stores along highways in the United States. At the height of its success, the Stuckey family sold the company, but in 2019, granddaughter of the Stuckey’s founder,...


Hootsuite unveils the top social media marketing trends for 2023

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite has announced the results of its seventh annual Social Trends...


Entrepreneurs encouraged to share working realities on social media 

Following the rise in popularity of ‘expectations versus reality’ social media hashtags which have been used 255,000 times on Instagram and received 1.1 billion views on TikTok, The Accountancy Partnership is challenging SME owners to join in and share their experiences of...


Research finds SMEs overwhelmed by social media and communication technology

New research has revealed that SMEs are becoming overwhelmed by the noise and distraction of social media channels, communication technology and networking platforms, which are failing to help businesses collaborate with specialists and experts, limiting innovation. In a survey of over 100...


Duolingo’s Director for Europe on marketing in the modern age

All organisations need a strong social media and marketing strategy to compete in the modern age. Colin Watkins, Country Manager for France and the UK, and Director of Marketing for Europe at Duolingo, speaks to us about how he’s grown the app’s presence in Europe through...


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