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Customer Experience

iOS15 and the death of third-party cookies: the new rules of privacy and what it means for customer experience

With the release of Apple’s new update, iOS15, marketer and consumer experience will change. Christopher Baldwin, VP Marketing at Insider, tells Intelligent SME.tech about what iOS15 means for users and vendors alike.   With the launch of Apple’s new operating...


Which technologies should SMEs be prioritising as they plan their strategies for the coming year?

Anand Venkatraman, VP & GM of Freshworks APAC & MEA speaks to Intelligent SME.tech about technological priorities for SMEs and their strategies as we enter 2022. Over the last 18 months, we have witnessed an unprecedented change in the way customers engage with...


WebEngage expands into Middle East and Africa Region

WebEngage, a full stack retention operating system, has announced its expansion into the Middle East and Africa after successful operations across Asia to address the increasing demand the company has witnessed in the region. The MarTech company has set up a dedicated local team...


Zendesk finds customer experience maturity leads to business resilience, revenue growth and agent retention

According to new research released by  Zendesk in partnership with Enterprise Strategy Group (ESG), companies that have continued to invest in their customer experience (CX) over the past year are 10 times more likely to have maximised their resiliency during the pandemic and...


Conversica unveils conversational ABM solution to deliver personalised engagement at scale

Conversica, a leader in conversational AI solutions for enterprise revenue teams that help organisations attract, acquire and grow customers at scale, announced new conversational account-based marketing (ABM) capabilities available through its AI Assistants.  ...


American Express VP on jumpstarting Canadian businesses

Small businesses were hit heavily by the pandemic and the effects of this are still ongoing as the economy begins to recover. Over the years, American Express has supported SMEs by relaunching its successful ‘Shop Small’ campaign in Canada last year, encouraging cardmembers to...


How Big Potato Games won big with consumer insights

Introducing insights into its business has opened up a world of opportunity for board game brand Big Potato Games. By working with Attest on a customer profiling project, the business has been able to better understand its customers – both existing and potential new ones. Intelligent...


Becoming digital: Constructing a resilient company

Sharing his thoughts on how small businesses can achieve ever-evolving resiliency, Sage’s VP Small Segment, Michael Office outlines the importance of ultra-modern e-commerce for the sake of the UK’s economic stability. Small businesses may provide the backbone to our...


Paper.id launches B2B Buy Now Pay Later to help Indonesian SMEs

Paper.id, one of Indonesia’s largest B2B invoicing start-ups with US$640 million in invoices processed since the start of the year, has announced the launch of Buy Now, Pay Later (BNPL) for small to medium businesses. For customers that opt-out of financing, merchants...


Transamerica supports small business efforts to recruit employees

Transamerica is helping small businesses gain advantages in hiring and retaining employees in the demanding job market with a retirement plan programme available through year-end. Enhancing employer-sponsored benefits, such as the company’s retirement plan, can help attract and reward both...


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