Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform, that shows that customers and prospects crave a personalised approach. In the...

GoodHabitz, which creates online learning solutions with unique and snackable educational content and Rise Up, Fosway’s accelerating Core Challenger for Learning Systems, have announced their partnership to enhance corporate learning experience for organisations and their employees. ...

UK-based companies, HGS and Engage Hub partnered with The Pensions Regulator to streamline the customer experience and allow the company to drive improvement to employees’ pension scheme management. Julie Mortlock, Head of Client Services, HGS UK, tells us more about this...

The Growth Impact Fund, a social impact investment fund developed by Big Issue Invest (BII) and UnLtd, has made its first investment aimed at tackling the underrepresentation in the workplace of people from neurodivergent backgrounds. The fund has invested £300,000 in neurodivergent talent...

Microsoft is deepening its commitment to accelerating customer transformation in Africa with two key leadership appointments. Lillian Barnard has been named President for Microsoft Africa, dedicated to unlocking opportunities for African organisations by providing them with the technology they...

Marketing is a crucial part of an SME’s business plan but they tend not to have a big budget to carry out their marketing strategy. So, how can they ensure that they reach the right people and boost their sales and growth? Experts in this section suggest the most cost-effective ways to do...

Research from Twilio, a customer engagement platform that drives real-time, personalised experiences for today’s leading brands, shows that investment in customer engagement is a key driver of revenue growth. Twilio’s fourth annual State of Customer Engagement Report reveals that,...

Two-thirds (64%) of customers will leave a negative review when their delivery is delayed or they receive an unsatisfactory response to a ‘where is my order’ (WISMO) query, highlighting the critical role of real-time post-purchase delivery information and customer communication in...

Emplifi, a leading unified customer engagement platform, has released Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence, a new study in collaboration with Harris Interactive offering insights into the power of ratings and reviews on purchasing...

More than two-thirds of businesses will increase their marketing budget this year, with half of those expecting search engine optimisation (SEO) to be their main revenue driver in 2023, according to a new report. Following a survey of 1,000 UK-based marketers, Impression has created a report...