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Customer Experience

Google Analytics 4: What you need to know to complete the switch 

Google has announced  the official timeline for the end of its Universal Analytics service, with the sun due to set on July 1, 2023. Jessica Jacobs, Global Director of Partnerships & Growth at Incubeta, explains why marketers need to act now to ensure they are prepared for Google...


Customer experience solutions for SMEs: how important is it? 

Consumer values are continuously evolving and are vital to any business, especially to SMEs. Chris Sparling, CX Strategy Director at Reputation, talks to us about why customer experience matters and how start-ups can provide a positive one.   Customer experience (CX) is a vital part of...


Consumers are still shopping at small businesses despite costs 

Consumers are still shopping at small businesses despite the cost-of-living increases, new research by GoCompare has revealed.  A recent poll by the insurance comparison site found that over three-quarters (78%) of UK adults back small shops, showing their support for independent...


Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital commerce to address complex, new problems and ongoing operational issues, not just...


Keeping compliant as Australia’s workforce defaults to digital 

Jeremy Paton, Team Engagement Solutions Lead, APAC, Avaya, examines how evolving consumer habits and expectations can affect the cybersecurity of businesses while staying compliant.  Australia’s appetite for digital services is rampant. While there’s still a time and place for...


A guide for small business owners hiring staff 

A recent survey has revealed that recruitment is the most unexpected challenge for small business owners. To support SMEs looking to recruit, small business accounting firm, The Accountancy Partnership, has compiled a 10-point guide to hiring.  Hiring new talent is the most...


The IT talent gap is fuelling tech investment decisions

New data from Salesforce’s MuleSoft reveals that all IT leaders in Australia say the ‘Great Resignation has created skills gaps in their department. IT talent acquisition challenges are now heavily influencing technology investment decisions, according to new research released from...


Research finds SMEs overwhelmed by social media and communication technology

New research has revealed that SMEs are becoming overwhelmed by the noise and distraction of social media channels, communication technology and networking platforms, which are failing to help businesses collaborate with specialists and experts, limiting innovation. In a survey of over 100...


UAE consumers turning to mobile apps for finance and retail services

As businesses in the UAE double down on mobile apps in a bid to increase customer engagement and spending, they are seeing highly positive results for their efforts with the overall number of installs of mobile apps in the country growing 23% in H1 2022, compared to the same period last year....


Is your employee communication strategy keeping up with global trends? 

Effective communication drives a productive and loyal workforce and lies at the heart of any business; creating trust amongst employees. Caroline van der Merwe, COO of SmartWage – an innovative HR and communications technology company – tells us more about how communication is key...


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