B2B buyers prefer sales outreach via telephone over any other method of communication as they struggle with ‘inbox overload’. However, the majority of buyers say they’re most influenced to make a...
Nearly three-quarters (72%) of UK marketers support the European Union’s new AI Act, saying it represents a significant step towards the responsible use of Artificial Intelligence. That’s according to new...
Currencycloud, experts at simplifying business in a multi-currency world, have released new research showing that concerns around international payments are a leading barrier stopping UK small and medium enterprises...
Belva Digital, a marketing technology company based in Kenya, has expanded and enhanced its product portfolio through its participation in the Infobip Partner Connect Programme, which has enabled it to widen its...
In a rapidly evolving marketing industry, businesses are constantly seeking innovative ways to reach their target audience and drive engagement. Podcast advertising has emerged as the hidden gem of marketing...
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with...
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