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Belva Digital partners with Infobip to expand its product portfolio across Africa

Belva Digital, a marketing technology company based in Kenya, has expanded and enhanced its product portfolio through its participation in the Infobip Partner Connect Programme, which has enabled it to widen its customer network. Belva Digital helps its customers build future-ready brands through...


Podcast advertising: a lesser-known secret to marketing success

In a rapidly evolving marketing industry, businesses are constantly seeking innovative ways to reach their target audience and drive engagement. Podcast advertising has emerged as the hidden gem of marketing strategies, offering a unique and highly effective way to connect with consumers....


Navigating the digital marketing landscape: strategy first, MarTech second

Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with strategy first will always be the most effective way to meet the audience’s...


Hosting events: how businesses create community             

Peter Campbell, Commercial Director at Snowshock, advocates the importance for face-to-face networking and establishing your business within your local community below: New data has revealed that 65% of businesses find face-to-face networking essential for their marketing. And with important...


How smaller brands can react to and pre-empt societal attitudes

Big brands have become interwoven in the fabric of our society. But it’s not only large enterprises which can make an impact. Smaller brands can often take a more riskier approach, with the ability to be more agile and flexible with their marketing campaigns. Sam Shennan, Managing Director...


Over half of Britons suspect their devices are spying on them

New research conducted by money saving app and retailer marketing platform, ZIPZERO, has revealed that a significant majority of the UK populace is concerned about the integrity of their privacy and personal data. It found that: ZIPZERO, an app transforming data into cash opportunities for...


Disconnection between business decision-makers and those tasked with delivering customer success

New research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer Success pulse check survey indicates a disconnection between business decision-makers and those tasked with delivering customer success in a revitalised post-pandemic UK market.  More than half of the...


Constant Contact research reveals small businesses which use AI are more likely to be successful

Constant Contact, a small-business-focused digital marketing and automation platform that has helped millions of small businesses and nonprofits, released findings from its latest Small Business Now report. The study explores how small businesses feel about Artificial Intelligence...


Surprising new study reveals humans struggle to spot AI-generated content

Nexcess, a premium hosting provider optimised for WordPress, WooCommerce and Magento, has released a study on AI’s efficacy and people’s ability to detect it in content and visuals. The study found that on average respondents could identify the AI-generated content only about 55% of...


UK marketers keen to invest in Generative AI but lack know-how, study reveals

UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the AI & Composable...


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