Sales & Marketing

Steer your small business clear of these marketing mistakes

Mastering effective marketing strategies is paramount for small businesses striving to thrive. However, many small businesses find themselves struggling with their marketing efforts, often making common mistakes that...

‘Inbox overload’ is widening the gap between buyer expectation and sales str...

B2B buyers prefer sales outreach via telephone over any other method of communication as they struggle with ‘inbox overload’. However, the majority of buyers say they’re most influenced to make a...

UK marketers throw their support behind the EU AI Act

Nearly three-quarters (72%) of UK marketers support the European Union’s new AI Act, saying it represents a significant step towards the responsible use of Artificial Intelligence. That’s according to new...

International payment concerns stop SMEs from expanding overseas 

Currencycloud, experts at simplifying business in a multi-currency world, have released new research showing that concerns around international payments are a leading barrier stopping UK small and medium enterprises...

Belva Digital partners with Infobip to expand its product portfolio across...

Belva Digital, a marketing technology company based in Kenya, has expanded and enhanced its product portfolio through its participation in the Infobip Partner Connect Programme, which has enabled it to widen its...

Podcast advertising: a lesser-known secret to marketing success

In a rapidly evolving marketing industry, businesses are constantly seeking innovative ways to reach their target audience and drive engagement. Podcast advertising has emerged as the hidden gem of marketing...

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