Dr Mark’s HyGenie provides products designed for the home and institutional care of removable oral dental appliances. The start-up has seen rapid growth and was seeking an ERP that could scale with global ambitions. With the help of Sage partner, Turnaround Services Global, it chose Sage X3 – a next-generation business management solution that helps businesses grow faster and run an agile organisation. Steve Plakotaris, CEO and Managing Director, Dr Mark’s HyGenie, explains how the solution has benefitted the company.
Founded in 2014, Dr Mark’s HyGenie provides a range of world-first products designed for the home and institutional care of removable oral dental appliances. In 2018, the Sydney-based start-up began manufacturing and distributing in Australia. Rapid growth has seen interest for its products in multiple territories worldwide, including the United States, Germany and Japan. Dr Mark’s HyGenie currently operates in three territories, with an interest to expand into nine more over the next 24 months.
Seeking Enterprise resource planning (ERP) that can scale with global ambitions
As a micro start-up, Dr Mark’s HyGenie was looking for an ERP that would enable and support the company’s rapidly growing global aspirations, said CEO and Managing Director, Steve Plakotaris.
He added: “Dr Mark’s HyGenie has the potential to become a global business, so we needed an ERP that could scale with our growth.
“As a business operating through multiple channels, including e-commerce, we anticipate taking on new licensees and distributors as we expand globally. Therefore, we were seeking an ERP that allowed us to integrate new business entities and manage them in a single platform.”
Enabling global expansion with a flexible and scalable ERP – Sage X3
Dr Mark’s HyGenie began browsing the market for an ERP that could help the company simplify its global operations.
With the help of Sage partner, Turnaround Services Global, it chose Sage X3 – a next-generation business management solution that helps businesses grow faster and run an agile organisation.
Sage Business Cloud X3 is changing how businesses compete and grow by delivering faster, more intuitive and tailored financial, supply chain and production management, at a fraction of the cost and complexity of typical ERP systems.
“Sage X3 appealed to Dr Mark’s HyGenie because it allows us to run multiple companies and markets in one integrated system,” said Plakotaris.
“Turnaround Services Global was also a key influence in choosing Sage X3. It was incredibly transparent and gave us a great deal of confidence.”
Automating the end-to-end sales process
Plakotaris said: “Thanks to customisations made by Turnaround Services Global, Sage X3 has allowed us to automate our entire e-commerce sales process.
“Our multiple e-commerce channels, including Amazon, are seamlessly integrated in a single platform – from the shopping cart and payment gateways, to receiving stock availability notifications.”
“Sage X3 will save us considerable time and effort in the future. We will be able to integrate new distributors into a single platform, instead of having to set them up on separate platforms.”
Saving significant time with automated customer communications
The company estimates that Sage X3 has helped it cut down the time it spends on manual processes by one day per week.
Its customer loyalty email programme is now fully automated in Sage X3. Communications are automatically sent to its previous customers to remind them to reorder.
Plakotaris added: “Thanks to Sage X3’s API integration capabilities, we can use Mail Chimp to send communications. All updates that come through Mail Chimp are automatically updated in Sage X3.
“Sage X3 has helped us cut down the time we spend on manual processes by the equivalent of one day per week.”
Eliminating manual data entry with customer orders
As a merchant-fulfiled Amazon customer, Dr Mark’s HyGenie can now process Amazon orders quickly and easily.
This is thanks to the customisation Turnaround Services Global made to its instance of Sage X3.
Plakotaris said: “When we received a CSV order file previously, we had to manually enter the data into our system. Now we can simply drag and drop the file into Sage X3.
“It takes about 25 seconds, as opposed to around three minutes previously. This efficiency boost has helped us avoid those additional costs in time spent.”.
Dedicated support from Sage partner, Turnaround Services Global
Turnaround Services Global has customised for Dr Mark’s HyGenie an easy-to-use Sage X3 sales and e-commerce-related support system that meets all of its growing needs.
Plakotaris said: “It delivered on all its promises. We required significant customisations to Sage X3, and nothing seemed too difficult for it to implement.
“I’m very confident that if we require further customisations, the team will find a way to do it.
“Even when something seemed like it couldn’t be done, Turnaround Services Global got it done – with minimal stress on our part.”
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