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UK start-up targets US$3.5 trillion global health food market in latest investment round

UK start-up targets US$3.5 trillion global health food market in latest investment round

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A UK start-up company specialising in the production of healthy food products which provide a long-term solution to elevated blood glucose levels has launched a new funding round as it seeks to stem the rise of Type 2 Diabetes. 

Based in Norwich, The Smarter Food Company has developed a vegetable-based soup containing specialised natural ingredients including glucoraphanin, a naturally occurring compound found in broccoli, that actively regulate hepatic digestion to control glucose metabolism. As well as appealing to health-conscious consumers, the product is also being aimed at people at risk of Type 2 Diabetes with clinical data suggesting it reduces elevated blood glucose, a significant risk factor for the development of the condition. Diabetes charities report that more people than ever are at risk of contracting Type 2 with predications the numbers could rise to 5.5 million in the UK alone by 2030.

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