Contentsquare, a global leader in digital experience analytics, has announced it is joining forces with Hotjar, a leading product experience insights platform in the SMB market. Together the companies now serve the global market end-to-end, enabling businesses of every size to deliver outstanding digital experiences to their customers.
The acquisition builds on deep synergies between both businesses to expand the companies’ global market reach and accelerate their shared vision of better experiences for all. Hotjar will learn from Contentsquare’s advanced technology and resources, while Contentsquare will benefit from Hotjar’s reach and product-led approach.
With a combined team of over 1,000 people, both companies will work closely together to make the most of their joint expertise but will continue to operate independently for the foreseeable future.
Contentsquare and Hotjar help businesses understand people’s behaviours online, enabling them to deliver the best possible experience, fix obstacles along the customer journey and improve engagement.
