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Validity to drive small business email marketing success 

Validity to drive small business email marketing success 

DataInsightsTop Stories

Validity, a leading provider of data quality and email marketing success solutions, has introduced Everest Elements – an email success platform geared towards helping small and medium-sized businesses (SMBs) access the data they need to execute engaging and effective email marketing campaigns. 

Businesses of all sizes need visibility into how their campaigns are performing. Everest is an email success platform providing crucial email marketing insights and deliverability guidance so companies can reach more people, increase engagement and improve the overall effectiveness of their email programmes. For organisations with lower email volumes but high email marketing goals, the Everest Elements edition provides the core tools and insights teams need to drive more ROI from their email campaigns. 

Getting into the inbox and engaging recipients has become significantly more challenging in recent years. Senders face a plethora of obstacles as mailbox providers strengthen their filtering algorithms, global email volume continues to trend upwards and contact lists become out of date faster. On top of this, smaller teams typically have fewer resources to execute their campaigns than brand name competitors, nor do they often have unlimited marketing budgets or the luxury of having a marketer solely dedicated to email marketing. That means SMBs have to maximise every engagement that much more and make the most of what they do have access to. 

“Email is a critically important marketing channel for every business, whether you’re a global enterprise or an SMB,” said Greg Kimball, SVP, Global Head of Email Solutions at Validity. “With global email volume on the rise and initiatives like Apple’s MPP skewing open and bounce rate data, it’s more difficult than ever to get marketing emails into the inbox and drive conversions. For SMBs without a sophisticated email marketing programme already in place, these obstacles can make launching one seem like a non-starter. The lower price point of Everest Elements allows Validity to empower businesses of all sizes to navigate the changing email landscape and get the most out of their email programmes.” 

Key features of Everest Elements include: 

  • Sender reputation monitoring: Users can see what blocklists, spam traps, and other critical reputation signals they are hitting using the largest data network in the industry that analyses 10 billion data points per day. 
  • Integrated list validations: Users can identify inaccurate or problematic addresses before mailing them to reduce bounces and protect their reputation. 
  • Inbox placement insights: Users can view inbox placement insights by mailbox provider so they can prioritise areas that have the greatest impact on their programme. 

“Anyone who knows anything about email knows that Everest is the gold standard of email deliverability monitoring,” said Robert Schoneman, Director of IT at Blumenthal Performing Arts. “Everest allows us to see which of our emails are going to spam or taking a day to get to the inbox. We’ve seen a massive improvement in our inbox placement, from 50% before we started using Everest to now almost 100% inbox placement.” 

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