Amplitude, a pioneer in digital optimisation, has announced the launch of Amplitude CDP, an insights-driven customer data platform (CDP). Unlike other CDPs that require connecting to third-party analytics solutions, Amplitude CDP both collects and analyses event data with its natively integrated industry-leading product analytics solution. With Amplitude CDP, product and marketing teams proactively improve data quality, analyse and discover new audience and sync data across their marketing and data stack. Amplitude’s CDP coupled with analytics helps customers become more operationally efficient, enables better, faster decision-making and increases customer engagement.
The goal of CDPs is to collect data that lead to insights that enable data-driven decision-making and customer experiences. However, through working with thousands of companies and analysing over 1 trillion customer data points per month, Amplitude found critical unsolved challenges in the CDP market, which is currently estimated to reach US$20.5 billion by 2027.
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