Square and Clearpay has launched a programme for the British Fashion Council’s (BFC) young designers to help them establish their online storefronts. The programme empowers the best of Britain’s emerging designer talent to fast forward their business growth and generate more revenue by making their collections shoppable to millions of e-commerce customers worldwide. This launch comes at the end of another successful London Fashion Week, of which Clearpay is the principal partner.
As part of the BFC’s business development programme, designers enrolled in theBFC 2022/2023 Initiatives programme can participate in Square and Clearpay’s e-commerce mentoring package and receive access to Square Online free of charge, for one year. This offer is available to the first 10 designers that register their interest.
Further benefits include: e-commerce processing fees waived for up to £10,000 in sales processed, and thereafter processing is charged at Square’s standard rates; free one-year access to the Square Online Performance Plan – a sophisticated e-commerce platform designed to drive online growth for small businesses with fulfilment options, abandoned basket tracking, product reviews and advanced reporting worth more than £200; and upfront consultation, mentoring and training to guide designers through the creation of their retail website.
Paula Corcoran, Senior Product Marketing Manager for Square Online, said: “We’re delighted to offer such a robust e-commerce opportunity to a group of truly innovative designers. We know how important it is for any business to build their own unique online presence and be able to accept payments in multiple ways. We can’t wait to see what comes of merging Square and Clearpay’s tools and expertise with the BFC 2022/2023 Initiatives designers, a network known for their innovation and talent.”
Rich Bayer, UK Country Manager at Clearpay, said: “By offering the British Fashion Council’s emerging designers complimentary access to the Square e-commerce platform, we are delivering one of the core objectives of our London Fashion Week principal partnership, which is to support British retail and new designer talent. Through the Clearpay integration within the Square platform, designers will automatically be able to offer Clearpay and tap into our audience of young and engaged shoppers to build business success.”
Caroline Rush, CEO of the BFC, said: “We greatly appreciate the commitment that Clearpay has demonstrated to emerging designers throughout its principal partnership of London Fashion Week, through financially supporting all of the programmes that we run in aid of our emerging designers. By offering our current cohort of designers, free access to e-commerce integration, we are supporting them to take another key step in becoming an established brand, driving their business forward.”
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