The rising cost of living has led Brits to become even more discerning when it comes to where they spend their money dining out. More value than ever is now placed on the right experience – with diners willing to spend more for something memorable.
New data from payments company, Dojo, shows that one in five (20%) Brits appreciate the opportunity to visit a bar or restaurant more than they did 12 months ago, with around a quarter (25%) now seeking venues where they know they will have a great experience, so they can be sure to get the most out of their visit.
Thirty-three percent said they would prioritise a memorable time in a restaurant or bar more so than they would the chance to save money, while 60% are spending the same or more than they were a year ago.
Hospitality and speed key in creating the best diner experience
Almost all (84%) Brits believe that the right hospitality is essential in creating the best possible experience when visiting a bar or restaurant, such as fast, friendly and efficient service and speed of payments. Twenty-three percent said they would look for an alternative venue nearby, and likely not return, if a restaurant or bar looked as though it would take too long to serve them. Technology can help restaurants and bars turn tables faster and create a slicker experience for staff and customers.
Nearly a third (29%) also expressed a preference for paying for their meals or drinks at the moment of ordering, with over half (56%) saying that their experience is enhanced when they receive the bill promptly, and nearly three in ten (26%) express their willingness to reward fast service with a more generous tip, suggesting a desire and appreciation for a streamlined and efficient dining experience.
The research coincides with the launch of Dojo Pocket, a new card machine the same size as a modern Smartphone and ergonomically fits into a server’s apron or pocket. It allows servers to process orders and payments from guests’ tables and gives customers the option to pay there and then – no more running back and forth to the EPOS for the server and a fantastic opportunity to upsell. Venues can save up to four minutes in service time per table – time that they can use to seat more customers and focus on the incredible hospitality that makes their establishment special and helps guests enjoy a memorable experience.
Dojo is committed to helping merchants thrive in the experience economy and believes innovative tech such as Dojo Pocket and evolved processes such as next-day payments to merchants are crucial innovations within payments.
Jon Knott, Head of Consumer Insight, Dojo, said: “It is encouraging to see that despite tough times Brits still seek to support both small and large hospitality businesses and continue to value a fantastic night out, enjoyable lunch and memorable get-togethers across Britain’s high streets. Innovations like Dojo Pocket enhance the speed of service, allowing staff to focus on creating memorable experiences while turning tables faster.”
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