Darabase, a pioneer in Augmented Reality (AR) advertising, has introduced ‘Adcastar,’ a no-code AR experience creator. Adcastar empowers brands and agencies to effortlessly elevate their marketing campaigns with cost-effective and engaging AR experiences.
Adcastar revolutionises AR campaign creation with its user-friendly interface. Users can create and publish captivating immersive experiences in just six simple steps without the need for specialist technical skills or coding. Uploading their existing campaign content assets, users can quickly generate dynamic AR video and immersive 3D experiences, with additional formats in the pipeline.
Dominic Collins, CEO and Co-founder of Darabase, said: “Adcastar represents a paradigm shift in the approach to marketing campaigns. AR introduces a dynamic layer of interactivity, measurement and conversion previously absent in traditional out of home advertising. Historically AR campaigns have been expensive to create and required specialist skills. With Adcastar we are democratising immersive media and allowing the benefits of AR to be added to every outdoor campaign.”
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