Analysis of Google search data reveals that searches for ‘side hustle’ exploded by 856% in the United Kingdom a day after news broke that Britain’s economy entered a recession in the final quarter of last year, as confirmed by the Office for National Statistics.
The analysis by coupon site, Bravo Voucher, reveals that searches for ‘side hustle,’ a popular term for an additional job, soared by over nine times the average volume after the announcement, an unprecedented increase in Britons looking to top up their incomes as the cost of living continues to bite, according to Google search data analysis.
Similarly, ‘how to make money fast’ and ‘passive income’ queries jumped by 868% and 790%, respectively.
Some households are selling up, with the data also revealing that searches for ‘sell my house’ soared by 287%, a triple increase in a week.
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