Embedded finance player, Froda, has secured a €20 million investment to fuel its European expansion and provide more SMEs with seamless, data-driven financing. The Series B round was led by Incore Invest, with strong continued backing from the majority of existing investors.
The raise comes at a time when FinTech fundraising has slowed significantly, with many players struggling to attract equity. The investment underscores growing investor confidence in embedded finance as a model for scalable and sustainable fintech growth. The €20 million investment will be poured into scaling Froda’s operations, onboarding new embedded finance partners and expanding into additional European markets.
“We’re in the middle of a pivotal growth phase for Froda and seeing strong demand from both new and existing partners across Europe. With Incore Invest’s backing, we can accelerate our growth and scale our partnerships to continue supporting SMEs with the financing they need,” said Olle Lundin, Co-founder and CEO at Froda.
