TikTok has introduced its first ever SME Council for TikTok-focused small businesses, which aims to amplify SME voices to policymakers and help them shape policies that boost growth.
User-generated content and LIVE Shopping are changing how people shop, and these SMEs are at the forefront of this retail revolution.
Made up of 20 businesses, SME Council members use the platform to engage with customers in new and authentic ways. Beyond straightforward transactions, they connect with people through LIVE Shopping on TikTok Shop, selling via shoppable ads, and telling their brand’s story through organic content.
Members represent diverse communities across the UK and cover a range of industries, including an affordable wig brand located in the heart of Birmingham (@hairanatomyuk), a Manchester-based sleep company (@levitex) that offers practical tips on sleep posture and an artisan candle and wax melt seller (@bearburners), founded in Sunderland.
