Dubai Founders HQ, Mastercard and Pemo launch start-up finance solution 

Dubai Founders HQ, Mastercard and Pemo launch start-up finance solution 

Dubai Founders HQ has partnered with Mastercard, supported by Pemo, to launch a new founder finance solution designed to help start-ups and SMEs save money, strengthen cashflow and operate more efficiently. 
 
Eligible businesses can access over AED10,000 in first-year value, including up to 2% cashback on eligible foreign exchange and advertising spend, complimentary access to Pemo’s spend management platform, Mastercard-powered corporate cards and exclusive business offers and benefits. 

Participating businesses can typically recover AED500-1,200 per month in previously untracked expenditure, reduce administrative workloads by more than 60 hours per month through automated expense management and shorten month-end financial closing timelines, in some cases from nine days to three days. 

Integrated solution 
 
For many start-up and SMEs, managing company expenses remains fragmented and time-consuming. Founders often rely on personal cards, manually collect receipts, track spending across multiple systems and spend valuable time reconciling expenses at month-end. These inefficiencies create unnecessary costs, limit visibility over business spending and divert attention away from customers, growth and revenue generation.   

The initiative addresses these challenges through a single integrated solution that combines Mastercard-powered corporate cards, automated expense management through Pemo, real-time spend tracking and accounting integrations with platforms including QuickBooks, Xero and Zoho. Founders can issue cards to team members, set spending limits and approval controls, automate receipt collection and monitor company spending in real-time through a single platform. 

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