KnowBe4, a global leader in digital workforce security, securing both AI agents and humans, has announced the launch of two easy-to-use features, Prevent’s DLP rule builder and misdirected content analysis, offering advanced data protection for all customers. These features are particularly valuable to small and mid-market organisations, delivering enterprise-grade security without the typical premium costs of additional licensing or expensive professional services.
Most sensitive data loss is due to simple human mistakes, not malicious intent, but traditionally, the tools to stop these errors were complex and expensive. With Prevent’s DLP rule builder and misdirected content analysis, organisations can now secure outbound email with ease and without the high price tag.
The new features allow organisations to independently secure outbound sensitive data like Personally Identifiable Information (PII) and financial records.
“For small- and mid-market organisations, data protection often feels overwhelming; it’s expensive, complex and requires specialised skills,” said Greg Kras, Chief Product Officer at KnowBe4. “KnowBe4 Prevent changes that. We’re delivering enterprise-grade protection that combines high-fidelity DLP with AI-powered misdirected content analysis. This dual-layer defence not only gives organisations the autonomy to secure sensitive data like PII and financial records, but it also turns every near-miss into a teachable moment that proactively corrects human behaviour, which is the root cause of most data leaks.”
The product redefines outbound email security for SMBs by offering the independent control they previously lacked.


