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Natterbox CEO on understanding the power of data to build better relationships

Neil Hammerton, CEO and Co-founder, Natterbox, tells us how the ability to better understand data can help organisations gain a greater insight into their customers, drive better business decisions and build better relationships to increase ROI. Companies’ data stores are their very own...


Salesforce introduces loyalty management to improve customer experiences

Salesforce, a global leader in CRM, has announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement. Built on the Salesforce Customer 360 Platform, Loyalty...


Industry experts on how SMEs can get the best out of their CRM systems

The lifestyle changes driven by the lockdown have prompted more small businesses to radically transform their business processes and they are increasingly looking to technology to assist. According to a survey from Workbooks, the number of SMEs looking to adopt a CRM system rose by...


Salesforce reimagines sales with enhanced virtual selling suite

Salesforce, a global leader in CRM, has announced a new suite of technologies to empower sales teams to stand out from the pack and provide engaging and trusted buying experiences for customers.  This year, every sales rep became a virtual seller and has had to reimagine how they interact...


Pipedrive among the first to join Samsung AppStack, a new cloud marketplace for SMBs

Pipedrive, a leading CRM for sales teams, announced that it is among the first apps featured on Samsung AppStack, a new easy-to-use and customisable platform for small and medium-sized companies looking to accelerate their business in today’s economy.  Scott Fratianne, VP of...


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