Sales & Marketing

Editor’s Question: What’s the best way for SMEs to identify who their c...

It can be a challenge for SMEs when trying to find their customers. This month’s question explores the best way to find potential customers, starting below with a response from Chloe Bevan, Head of Customer...

Webidoo launches affordable all-in-one AI marketing tool for SMEs

Webidoo, an award-winning AI marketing company, has announced the global launch of Jooice, its patent-applied-for all-in-one AI marketing solution for SMEs. Held at the Dubai AI Campus in collaboration with DIFC...

GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing...

Entrepreneurs today understand the importance of marketing to stay competitive, build their brand and attract customers. However, in a recent survey, 73% of respondents said they are not confident that their...

How to build a customer experience strategy to boost your marketing campaign

In 2023 alone, £29.6 billion was spent on digital advertising in the UK. With this amount of money going towards advertising, making sure you’ve got the right customer experience strategy is essential for...

Steer your small business clear of these marketing mistakes

Mastering effective marketing strategies is paramount for small businesses striving to thrive. However, many small businesses find themselves struggling with their marketing efforts, often making common mistakes that...

‘Inbox overload’ is widening the gap between buyer expectation and sales str...

B2B buyers prefer sales outreach via telephone over any other method of communication as they struggle with ‘inbox overload’. However, the majority of buyers say they’re most influenced to make a...

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