Africa

Three in five marketers in MEA lack confidence in their data 

To spot sudden, disruptive changes in customer and market behaviour, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data...

Emirates NBD calls for metaverse start-ups to transform the future of...

Emirates NBD, a leading banking group in the MENA region, has launched a global accelerator programme for metaverse start-ups to enhance the customer experience for the new virtual economy, in partnership with the Dubai...

Sierra Leone: SMEs are the engine to economic growth  

SMEs are critical to achieving goals of economic diversification, including expanding of Sierra Leone’s agriculture-based economy into sectors such as tourism and fisheries, according to a new World Bank economic a...

Innovating at the Edge – is this the future of SMBs? 

To keep up with today’s challenging and unpredictable economy, businesses will need to update and redefine their network and IT. Jacob Chacko, Regional Director – Middle East, Saudi & South Africa at Aruba, a...

Sierra Leone: SMEs are the engine to economic growth  

SMEs are critical to achieving goals of economic diversification, including expanding of Sierra Leone’s agriculture-based economy into sectors such as tourism and fisheries, according to a new World Bank economic a...

Reimagining business applications to be better together 

Modern organisations use a range of applications to suit their varied business needs and while this provides flexibility, it also gives rise to the risk of shadow IT. With a distributed work environment now the norm,...

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