Middle East

UAE sees 55% growth in finance app installs as FinTechs up marketing spend

AppsFlyer, a global marketing measurement leader, has released its 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how...

Editor’s Question: How will HR roles be impacted by automation and...

Automation in HR will remove repetitive and mundane tasks, giving HR professionals more time to focus on tasks which need a human touch and creativity. But as Christine Park, Chief People Officer at Sitecore, pointed out...

UAE businesses under increasing pressure to reinvent employee experiences for...

Bayzat, a UAE leading employee benefits platform that helps companies automate their insurance, payroll and HR administration, has revealed that it is now more important than ever for the nation’s enterprises to r...

Simple water management solutions can improve a hotel’s sustainability

Dake Rechsand, a Dubai-based company offering sustainable solutions in water conservation and desert farming, has showcased solutions that could help shape the future of UAE’s hospitality industry, as the due date for c...

b8ta partners with noon.com to provide shoppers in the UAE with the next-gen...

b8ta, a unique software-powered retailer with its mission to build a ‘Retail-as-a-Service’ platform for brands, has announced its strategic collaboration with noon.com, Middle East’s leading digital marketplace, to ...

Four areas Middle East companies should look to restart, reinvent and renew

It’s clear that we will continue to feel the long-lasting impact of the pandemic on global economics for the majority of 2021, but it’s not all doom and gloom. Instead, it is a great time to restart and reinvent our way...

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