Customer Experience

Microsoft reinforces commitment to accelerating African customers’ growth and c...

Microsoft is deepening its commitment to accelerating customer transformation in Africa with two key leadership appointments. Lillian Barnard has been named President for Microsoft Africa, dedicated to unlocking...

Editor’s Question: What’s the best marketing strategy for SMEs?

Marketing is a crucial part of an SME’s business plan but they tend not to have a big budget to carry out their marketing strategy. So, how can they ensure that they reach the right people and boost their sales...

Eight out of 10 companies that invested in customer engagement met their...

Research from Twilio, a customer engagement platform that drives real-time, personalised experiences for today’s leading brands, shows that investment in customer engagement is a key driver of revenue growth....

Post-purchase delivery communication proves critical for avoiding negative...

Two-thirds (64%) of customers will leave a negative review when their delivery is delayed or they receive an unsatisfactory response to a ‘where is my order’ (WISMO) query, highlighting the critical role...

Emplifi reveals nearly 90% of consumers say reviews have the biggest impact...

Emplifi, a leading unified customer engagement platform, has released Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence, a new study in collaboration with Harris...

Two-thirds of businesses expected to benefit from marketing budget boost

More than two-thirds of businesses will increase their marketing budget this year, with half of those expecting search engine optimisation (SEO) to be their main revenue driver in 2023, according to a new report....

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