Sales & Marketing

Five B2B branding predictions for 2025

In today’s crowded media landscape, it’s hard to be noticed, and brands are really feeling this struggle. Nearly half of all UK B2B brands fail to stand out from competitors with senior marketing decision-makers bel...

How Bonzer streamlines marketing spend with Pleo for smarter growth

Bonzer empowers businesses in the Nordics to climb search engine rankings and reach new consumers. Founder and CEO, Ulrich Svarrer, shares how Pleo, one of Europe’s leading spend management platforms, has streamlined i...

Editor’s Question: What are your top tips for SMEs on creating a strong...

Branding can make the difference between a highly successful business or one that is just making ends meet. The product or service the company is selling obviously has to be good, but it is the branding which makes...

Salla partners with Adjust, enabling seamless analytics for thousands of...

Adjust, a leading global measurement and analytics company, announced a strategic integration with Salla, a leading e-commerce platform in the MENA region. This partnership will enable thousands of Salla...

Editor’s Question: What’s the best way for SMEs to identify who their c...

It can be a challenge for SMEs when trying to find their customers. This month’s question explores the best way to find potential customers, starting below with a response from Chloe Bevan, Head of Customer Success E...

Webidoo launches affordable all-in-one AI marketing tool for SMEs

Webidoo, an award-winning AI marketing company, has announced the global launch of Jooice, its patent-applied-for all-in-one AI marketing solution for SMEs. Held at the Dubai AI Campus in collaboration with DIFC...

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