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Middle East

Nine in 10 employees in MEA are frustrated by their workplace technology 

Freshworks, a leading software company empowering businesses to delight their customers and employees, has unveiled survey findings that reveal a startling divide between employee expectations and the reality of the workplace technology experience. In the wake of the pandemic, regional businesses...


Innovating at the Edge – is this the future of SMBs? 

To keep up with today’s challenging and unpredictable economy, businesses will need to update and redefine their network and IT. Jacob Chacko, Regional Director – Middle East, Saudi & South Africa at Aruba, a Hewlett Packard Enterprise company, speaks to us about how SMBs are...


Hey Karry is on a mission to restore customer experience back into the hands of businesses 

Hey Karry is a Dubai-based technology start-up offering last-mile delivery services to small and medium enterprises (SMEs), enabling their Direct2Consumer channel. It has developed a user-centric, easy-to-use technology platform that allows companies to fulfil their last-mile delivery while...


Digital payments and cross-border business key growth enablers for freelancers and SMBs across the UAE 

PayPal, a global leader in digital payments has launched the findings of its UAE SMB and Freelancer Digital Readiness Survey, in partnership with British market research and data analytics firm, YouGov. The research aims to analyse how businesses in the UAE have adapted during the pandemic by...


Flat6Labs and DisruptAD to launch second cycle of Ignite Accelerator Programme 

Flat6Labs, in partnership with DisruptAD, the venture platform of ADQ, has unveiled the nine innovative start-ups that have been selected to participate in the prestigious Flat6Labs Ignite programme, following a rigorous vetting process of more than 700 start-ups globally.   Launched in...


Mastercard aids merchants by giving consumers more payment choices 

Mastercard has expanded Mastercard Instalments, its unique and innovative  Buy Now, Pay Later (BNPL) programme that delivers greater choice at checkout, both in-store and online, in the United Arab Emirates (UAE) and Saudi Arabia. The BNPL programme will meet growing consumer demand...


WebEngage expands into Middle East and Africa Region

WebEngage, a full stack retention operating system, has announced its expansion into the Middle East and Africa after successful operations across Asia to address the increasing demand the company has witnessed in the region. The MarTech company has set up a dedicated local team...


Meta’s #LoveLocal campaign amplifies voices of SMBs in MENA region

Meta has teamed up with regional creative agency, TBWA\RAAD, for the second year, to launch #LoveLocal consumer campaign on Facebook and Instagram during the holiday season. Aiming to amplify the voice of local small and medium-sized businesses (SMBs) in the MENA region and inspire people to...


Hybrid events platform leader Hubilo secures Series B funding of US$125 million

Hubilo, an industry-leading provider of virtual and hybrid events technologies, has announced it has raised US$125 million in Series B funding from a consortium led by Alkeon Capital. The announcement comes just months after Hubilo established a strong client base in Dubai in response to growing...


HiDubai introduces cost-effective digital solutions for SMEs in Dubai

HiDubai has announced the beta launch of the first fully serviced Digital Advertising Solutions for SMEs. ‘SME Sales Booster’ and ‘Sales Hero’ are two solutions that deliver guaranteed results for businesses, addressing the most common challenge they face. After generating...


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