Research from Twilio, a customer engagement platform that drives real-time, personalised experiences for today’s leading brands, shows that investment in customer engagement is a key driver of revenue growth. Twilio’s fourth annual State of Customer Engagement Report reveals that,...

To cope with the challenging economic environment, small and medium enterprises need to strengthen their customer relations and services to help them stand out from the crowd. Martin Brown, CCO at FM Outsource, explains in this article how efficient customer service will lead to business growth...

Data from more than 15,000 email campaigns has offered key insights to SMEs looking to grow their businesses, including the best time to send that email with a new business approach. Sopro, an award-winning email prospecting business, explains how its new report reveals how email is still the top...

SMEs need to think outside of the box if they are going to survive the difficult economic landscape. And one option could be shipping their products internationally.  Joshua Shimkin, Head of SME Growth and Marketing at South Africa-based online payment gateway, Peach Payments, offers four...

Swedish start-up, ClimateView, has launched a significant Impact Intelligence upgrade to its ClimateOS platform to help planners unlock crucial funds for city transitions. City planners at Helsingborg in Sweden have already been using ClimateOS to visualise their climate roadmap and are using...

New research reveals that, while 79% of UAE organisations invest in analytics ahead of all other technology, historic unsolved challenges mean critical business insights aren’t fully utilised. The research, carried out by IDC on behalf of Alteryx, showed that futureproofing business using...

The 2020s are proving to be the decade of exciting and revolutionary technology within reach of businesses that are willing to adapt to use it to improve customer experience. Here, James Frampton, SVP and General Manager EMEA, SugarCRM, explores the skills that must be implemented and aligned...

Customer experience is vital for ensuring successful sales. Shabri Lakhani, CEO of SalesWorks, talks to us about optimising sales technology for SMEs, such as having a strong CRM, contact database and automating processes.   Research suggests that sales representatives spend...

Following the implementation of Freshsales, Evans Manufacturing now has access to a holistic view of its customers as well as the ability to streamline sales processes and activities. Have you ever wondered where those branded goodies that businesses give away at events come from? Firms like...

Emplifi, a leading unified customer experience platform, has released, 11 key things consumers expect from their brand experiences today, a new report which reveals that the majority (90%) of UK consumers will leave a brand they were once loyal to after only two or three bad customer service...