Magazine Button

CRM

Driving change: the shift from CRM to CX

Customers demand more from brands than ever before. Businesses need to provide a unified experience across all engagements, starting from the very first time an individual encounters a brand. Suvish Viswanathan, Senior Evangelist for Zoho Europe, explains how prioritising personalisation is vital...


Charlton Morris transforms the hiring value chain with recruitment analytics

Charlton Morris is a talent solutions firm with offices in Leeds, Manchester, Peterborough and London. The firm specialises in recruitment for the life sciences, medical and industrial sectors. Charlton Morris’ vision is to change the way the world sees recruitment by giving its people and...


Peak District hotel provides peak digital journey

Wildhive Callow Hall is providing the ultimate customer experience courtesy of its partnership with onejourney. The ‘back to nature’ luxury hotel wanted to excite its guests’ with a digital-first, seamless booking experience. In addition, Wildhive Callow Hall wanted a deeper...


The importance of CRM implementation strategy for the growth of SMEs

Keeping your customers happy is the top priority for SMEs. And one way to do this is by using customer relationship management software. Before using this important technology, SMEs need to have a clear understanding of how they wish to utilise the system and develop an appropriate strategy....


Eight out of 10 companies that invested in customer engagement met their financial goals

Research from Twilio, a customer engagement platform that drives real-time, personalised experiences for today’s leading brands, shows that investment in customer engagement is a key driver of revenue growth. Twilio’s fourth annual State of Customer Engagement Report reveals that,...


How can small businesses effectively cope with customer enquiries?

To cope with the challenging economic environment, small and medium enterprises need to strengthen their customer relations and services to help them stand out from the crowd. Martin Brown, CCO at FM Outsource, explains in this article how efficient customer service will lead to business growth...


New data reveals the exact time to send a new business email for the best success

Data from more than 15,000 email campaigns has offered key insights to SMEs looking to grow their businesses, including the best time to send that email with a new business approach. Sopro, an award-winning email prospecting business, explains how its new report reveals how email is still the top...


Four essential tips for online SMEs who want to expand internationally

SMEs need to think outside of the box if they are going to survive the difficult economic landscape. And one option could be shipping their products internationally.  Joshua Shimkin, Head of SME Growth and Marketing at South Africa-based online payment gateway, Peach Payments, offers four...


ClimateView helps city planners secure investment to drive decarbonisation

Swedish start-up, ClimateView, has launched a significant Impact Intelligence upgrade to its ClimateOS platform to help planners unlock crucial funds for city transitions. City planners at Helsingborg in Sweden have already been using ClimateOS to visualise their climate roadmap and are using...


AI roadmaps at risk: 60% of UAE businesses struggle to deliver analytics ROI due to legacy strategy

New research reveals that, while 79% of UAE organisations invest in analytics ahead of all other technology, historic unsolved challenges mean critical business insights aren’t fully utilised. The research, carried out by IDC on behalf of Alteryx, showed that futureproofing business using...


Browse our latest issue

Intelligent SME.tech

View Magazine Archive