CRM

Driving change: the shift from CRM to CX

Customers demand more from brands than ever before. Businesses need to provide a unified experience across all engagements, starting from the very first time an individual encounters a brand. Suvish Viswanathan,...

Charlton Morris transforms the hiring value chain with recruitment analytics

Charlton Morris is a talent solutions firm with offices in Leeds, Manchester, Peterborough and London. The firm specialises in recruitment for the life sciences, medical and industrial sectors. Charlton Morris’...

Peak District hotel provides peak digital journey

Wildhive Callow Hall is providing the ultimate customer experience courtesy of its partnership with onejourney. The ‘back to nature’ luxury hotel wanted to excite its guests’ with a digital-first,...

The importance of CRM implementation strategy for the growth of SMEs

Keeping your customers happy is the top priority for SMEs. And one way to do this is by using customer relationship management software. Before using this important technology, SMEs need to have a clear understanding...

Eight out of 10 companies that invested in customer engagement met their...

Research from Twilio, a customer engagement platform that drives real-time, personalised experiences for today’s leading brands, shows that investment in customer engagement is a key driver of revenue growth....

How can small businesses effectively cope with customer enquiries?

To cope with the challenging economic environment, small and medium enterprises need to strengthen their customer relations and services to help them stand out from the crowd. Martin Brown, CCO at FM Outsource,...

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