Customers demand more from brands than ever before. Businesses need to provide a unified experience across all engagements, starting from the very first time an individual encounters a brand. Suvish Viswanathan, Senior Evangelist for Zoho Europe, explains how prioritising personalisation is vital...

Charlton Morris is a talent solutions firm with offices in Leeds, Manchester, Peterborough and London. The firm specialises in recruitment for the life sciences, medical and industrial sectors. Charlton Morris’ vision is to change the way the world sees recruitment by giving its people and...

Wildhive Callow Hall is providing the ultimate customer experience courtesy of its partnership with onejourney. The ‘back to nature’ luxury hotel wanted to excite its guests’ with a digital-first, seamless booking experience. In addition, Wildhive Callow Hall wanted a deeper...

Keeping your customers happy is the top priority for SMEs. And one way to do this is by using customer relationship management software. Before using this important technology, SMEs need to have a clear understanding of how they wish to utilise the system and develop an appropriate strategy....

Research from Twilio, a customer engagement platform that drives real-time, personalised experiences for today’s leading brands, shows that investment in customer engagement is a key driver of revenue growth. Twilio’s fourth annual State of Customer Engagement Report reveals that,...

To cope with the challenging economic environment, small and medium enterprises need to strengthen their customer relations and services to help them stand out from the crowd. Martin Brown, CCO at FM Outsource, explains in this article how efficient customer service will lead to business growth...

Data from more than 15,000 email campaigns has offered key insights to SMEs looking to grow their businesses, including the best time to send that email with a new business approach. Sopro, an award-winning email prospecting business, explains how its new report reveals how email is still the top...

SMEs need to think outside of the box if they are going to survive the difficult economic landscape. And one option could be shipping their products internationally.  Joshua Shimkin, Head of SME Growth and Marketing at South Africa-based online payment gateway, Peach Payments, offers four...

Swedish start-up, ClimateView, has launched a significant Impact Intelligence upgrade to its ClimateOS platform to help planners unlock crucial funds for city transitions. City planners at Helsingborg in Sweden have already been using ClimateOS to visualise their climate roadmap and are using...

New research reveals that, while 79% of UAE organisations invest in analytics ahead of all other technology, historic unsolved challenges mean critical business insights aren’t fully utilised. The research, carried out by IDC on behalf of Alteryx, showed that futureproofing business using...