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Pipedrive introduces new value-based growth plans

Pipedrive has introduced new value-based growth plans, designed to meet the needs of SMBs in search of more personalised and customisable CRM solutions. The new plan offerings account for the size and complexity of customers, helping them decide which features get the most value for growing their...


NEON selects Aptum to enhance its retail and e-commerce platforms

Aptum, a global hybrid multi-cloud managed service provider, has announced it has partnered with NEON, a turnkey e-commerce platform and retail solutions provider, to transition its IT infrastructure to Microsoft Azure Cloud, boosting NEON’s scalability and augmenting its IT security. Randy...


How to take your business from start-up to scale-up

There are many sales and marketing tools out there for small and medium businesses to go from start-up to scale-up. Simon Philips, CEO and founder of ScaleUp Capital, offers eight simple steps on how to manage growth and how to shape the packaging, pricing, delivery and sale of the product or...


Digitalisation – Understanding the benefits for SMEs

The pandemic has forced businesses to face and navigate a host of challenges like never before, but it has also accelerated Digital Transformation and provided an array of opportunities to thrive. Here, Patrick Schaudel, Head of Online Applications SME at IONOS, highlights the recent research the...


Half of B2B sales professionals saw their workloads increase during the pandemic, new survey reveals

Groove, a leading sales engagement platform for enterprises using Salesforce, has unveiled the results of a new industry survey examining the impact of remote work on B2B sales teams in the United States. The survey of 765 sales professionals found that the impact of COVID-19 has created...


Remote work has intensified data protection challenges, says new report

Barracuda Networks, a trusted partner and leading provider for cloud-enabled security solutions, has released a new report titled: The State of Office 365 backup, which reveals that the worldwide shift to remote work during the pandemic has intensified the challenges associated with protecting...


Three out of four UAE small businesses optimistic about recovery, survey reveals

Three out of four small businesses in the UAE said they feel optimistic about business recovery in 2021, according to a new study by Visa, a world leader in digital payments. The majority of UAE merchants (82%) said their investments in digital payments had paid off and will play a major role in...


CRM: Research shows small businesses lean into tech and customers during COVID-19 pandemic

Many businesses will have felt the impact of the COVID-19 pandemic during the last year – whether through accelerated digitalisation efforts, budgetary pressures or rapid expansion. One element which has always been core to a company’s strategic objectives is its customer...


Salesforce introduces loyalty management to improve customer experiences

Salesforce, a global leader in CRM, has announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement. Built on the Salesforce Customer 360 Platform, Loyalty...


Industry experts on how SMEs can get the best out of their CRM systems

The lifestyle changes driven by the lockdown have prompted more small businesses to radically transform their business processes and they are increasingly looking to technology to assist. According to a survey from Workbooks, the number of SMEs looking to adopt a CRM system rose by...


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