Sprout Social, an industry-leading provider of social media management software, announced the acquisition of Tagger Media, a leading influencer marketing and social intelligence platform. This acquisition will further establish Sprout as a leader in the social media software market with a...

Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022, with regional areas outside London benefitting most, according to a new independent report from Oxford Economics, commissioned by TikTok. TikTok launched in the UK in 2018 and has quickly become a destination for UK...

Creating engaging social content can turn a company’s prospects around. If a business has a strong social media presence, it can use this platform to increase brand awareness or increase sales. But what is the best way to increase your presence on social media. Henrique Cruz, Head of...

Stuckey’s is a candy maker known for its pecan log rolls and kitschy souvenirs, which it sells at its convenience stores along highways in the United States. At the height of its success, the Stuckey family sold the company, but in 2019, granddaughter of the Stuckey’s founder,...

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite has announced the results of its seventh annual Social Trends...

Following the rise in popularity of ‘expectations versus reality’ social media hashtags which have been used 255,000 times on Instagram and received 1.1 billion views on TikTok, The Accountancy Partnership is challenging SME owners to join in and share their experiences of...

New research has revealed that SMEs are becoming overwhelmed by the noise and distraction of social media channels, communication technology and networking platforms, which are failing to help businesses collaborate with specialists and experts, limiting innovation. In a survey of over 100...

All organisations need a strong social media and marketing strategy to compete in the modern age. Colin Watkins, Country Manager for France and the UK, and Director of Marketing for Europe at Duolingo, speaks to us about how he’s grown the app’s presence in Europe through...

EarlyBirds, a company that operates a business to business (B2B) open ecosystem that provides a way for innovators (start-ups, scale-ups and mature), early adopters and subject matter experts (SMEs) to come together and participate in speeding up technology advancement, points out...

CampfireSocial, a social network and e-commerce SaaS software designed to provide an organisation with a diversified revenue stream, increased year-round membership engagement and a new digital marketing vehicle for vendor partners, has been launched. Founded by tech entrepreneur Erica Bishaf, a...