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Emplifi reports Instagram Reels outperformed video content across Instagram,...

A good social media plan can make a huge difference to the success of SMEs. But where should companies focus their efforts? Based on social video content from thousands of global brands, Emplifi’s findings reveal a n...

Editor’s Question: What’s the best marketing strategy for SMEs?

Marketing is a crucial part of an SME’s business plan but they tend not to have a big budget to carry out their marketing strategy. So, how can they ensure that they reach the right people and boost their sales and g...

Emplifi reveals nearly 90% of consumers say reviews have the biggest impact...

Emplifi, a leading unified customer engagement platform, has released Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence, a new study in collaboration with Harris...

70% of Gen Z believe they don’t receive excellent CX on social media 

Emplifi, a leading unified customer experience platform, released 7 Key Consumer Expectations Impacting Social Media Success Today, a report outlining generational insights into how different groups engage with...

90% of Brits will leave a brand they trusted after only two or three poor...

Emplifi, a leading unified customer experience platform, has released, 11 key things consumers expect from their brand experiences today, a new report which reveals that the majority (90%) of UK consumers will leave a...

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