CRM

Editor’s Question: How can SMEs maximise the return on investment from...

A customer relationship management (CRM) tool is used by businesses to manage, analyse and improve interactions with their customers. It enhances communication and improves customer service. But how can SMEs make sure...

How Club Soda drives growth and revenue with Intuit Mailchimp

Club Soda connects with the sober‑curious by providing resources and alcohol alternatives using customer journeys, integrations, groups and more, thanks to Intuit Mailchimp, a marketing automation and email marketing p...

Driving change: the shift from CRM to CX

Customers demand more from brands than ever before. Businesses need to provide a unified experience across all engagements, starting from the very first time an individual encounters a brand. Suvish Viswanathan,...

Charlton Morris transforms the hiring value chain with recruitment analytics

Charlton Morris is a talent solutions firm with offices in Leeds, Manchester, Peterborough and London. The firm specialises in recruitment for the life sciences, medical and industrial sectors. Charlton Morris’ vision i...

Peak District hotel provides peak digital journey

Wildhive Callow Hall is providing the ultimate customer experience courtesy of its partnership with onejourney. The ‘back to nature’ luxury hotel wanted to excite its guests’ with a digital-first, seamless booking exper...

The importance of CRM implementation strategy for the growth of SMEs

Keeping your customers happy is the top priority for SMEs. And one way to do this is by using customer relationship management software. Before using this important technology, SMEs need to have a clear understanding...

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