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Remote work has intensified data protection challenges, says new report

Barracuda Networks, a trusted partner and leading provider for cloud-enabled security solutions, has released a new report titled: The State of Office 365 backup, which reveals that the worldwide shift to remote work during the pandemic has intensified the challenges associated with protecting...


Three out of four UAE small businesses optimistic about recovery, survey reveals

Three out of four small businesses in the UAE said they feel optimistic about business recovery in 2021, according to a new study by Visa, a world leader in digital payments. The majority of UAE merchants (82%) said their investments in digital payments had paid off and will play a major role in...


CRM: Research shows small businesses lean into tech and customers during COVID-19 pandemic

Many businesses will have felt the impact of the COVID-19 pandemic during the last year – whether through accelerated digitalisation efforts, budgetary pressures or rapid expansion. One element which has always been core to a company’s strategic objectives is its customer...


Salesforce introduces loyalty management to improve customer experiences

Salesforce, a global leader in CRM, has announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement. Built on the Salesforce Customer 360 Platform, Loyalty...


Industry experts on how SMEs can get the best out of their CRM systems

The lifestyle changes driven by the lockdown have prompted more small businesses to radically transform their business processes and they are increasingly looking to technology to assist. According to a survey from Workbooks, the number of SMEs looking to adopt a CRM system rose by...


Salesforce reimagines sales with enhanced virtual selling suite

Salesforce, a global leader in CRM, has announced a new suite of technologies to empower sales teams to stand out from the pack and provide engaging and trusted buying experiences for customers.  This year, every sales rep became a virtual seller and has had to reimagine how they interact...


Pipedrive among the first to join Samsung AppStack, a new cloud marketplace for SMBs

Pipedrive, a leading CRM for sales teams, announced that it is among the first apps featured on Samsung AppStack, a new easy-to-use and customisable platform for small and medium-sized companies looking to accelerate their business in today’s economy.  Scott Fratianne, VP of...


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