Less than half (40%) of consumers find that small businesses offer a more personalised customer service experience than larger corporates, according to FM Outsource’s new report, Small Business Customer Service In 2...
UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets...
Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform,...
UK-based companies, HGS and Engage Hub partnered with The Pensions Regulator to streamline the customer experience and allow the company to drive improvement to employees’ pension scheme management. Julie...
Microsoft is deepening its commitment to accelerating customer transformation in Africa with two key leadership appointments. Lillian Barnard has been named President for Microsoft Africa, dedicated to unlocking...
Marketing is a crucial part of an SME’s business plan but they tend not to have a big budget to carry out their marketing strategy. So, how can they ensure that they reach the right people and boost their sales and g...
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