Organisations are under intense pressure to automate while preserving the human touch, navigating challenges like fragmented data systems, talent shortages and rising customer expectations for seamless, meaningful...
Sprout Social has published new research revealing that Threads is growing as the platform of choice for brands in 2025. Marketers are also ramping up their investment in influencer marketing and are planning to partner...
Imagine spending thousands on your digital marketing efforts – only to see minimal results. While there are many contributing factors to this, including fierce competition and an industry which seems to change faster t...
Calabrio, a workforce performance company, has announced the acquisition of Echo AI, a Generative AI-native conversation intelligence platform. It is the next strategic step in Calabrio’s commitment to providing c...
New research from SAP Emarsys Customer Engagement has uncovered a significant challenge for UK brands: five in six (83%) consumers feel undervalued by the brands they remain loyal to, with many questioning...
E-commerce offers a gateway to worldwide sales for companies of all sizes, including SMEs. But there are, of course, challenges for SMEs to make sure they access the right tools to make their e-commerce platform a...
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