Customer Experience

Threads emerges as a key platform for engagement

Sprout Social has published new research revealing that Threads is growing as the platform of choice for brands in 2025. Marketers are also ramping up their investment in influencer marketing and are planning to partner...

Digital marketing mistakes hindering your business in 2025

Imagine spending thousands on your digital marketing efforts – only to see minimal results. While there are many contributing factors to this, including fierce competition and an industry which seems to change faster t...

Calabrio continues to accelerate AI innovation with acquisition of Echo AI 

Calabrio, a workforce performance company, has announced the acquisition of Echo AI, a Generative AI-native conversation intelligence platform. It is the next strategic step in Calabrio’s commitment to providing c...

Five in six UK consumers don’t feel valued by brands 

New research from SAP Emarsys Customer Engagement has uncovered a significant challenge for UK brands: five in six (83%) consumers feel undervalued by the brands they remain loyal to, with many questioning...

E-commerce expansion: The financial playbook for EMEA SMEs

E-commerce offers a gateway to worldwide sales for companies of all sizes, including SMEs. But there are, of course, challenges for SMEs to make sure they access the right tools to make their e-commerce platform a...

Improving the Eurail experience with the help of Zendesk 

Eurail helps travellers explore 33 European countries by rail – more than 1,200,000 Interrail and Eurail Passes were sold in 2023. With thousands of customers and multiple pass options, Eurail’s customer service team has...

Browse our latest issue

Intelligent SME.tech

View Magazine Archive