Customer Experience

Improving the Eurail experience with the help of Zendesk 

Eurail helps travellers explore 33 European countries by rail – more than 1,200,000 Interrail and Eurail Passes were sold in 2023. With thousands of customers and multiple pass options, Eurail’s customer service team has...

Report shows human-centric AI drives loyalty 

Zendesk’s 2025 Customer Experience (CX) Trends Report reveals a pivotal shift in customer expectations: today’s consumers demand AI interactions that feel more human, personalised and engaging than ever before. Drawing on ...

Social commerce – top tips for SMEs to excel in the new era of shopping

Social commerce is revolutionising the way people shop, combining the discovery-driven nature of social media with the convenience of e-commerce. For small- and medium-sized enterprises (SMEs), it presents a...

Five B2B branding predictions for 2025

In today’s crowded media landscape, it’s hard to be noticed, and brands are really feeling this struggle. Nearly half of all UK B2B brands fail to stand out from competitors with senior marketing decision-makers bel...

The five critical pillars of customer identity and access management

Managing access to systems can be challenging, especially when trying to strike a balance between customer experience and security. Customer identity and access management (CIAM) is at the core of ensuring a secure and...

UK consumers rely on reviews more than ever, despite AI

A new survey from Reputation reveals a significant shift in UK consumer behaviour, with 68% of consumers now turning to online reviews as their primary source for purchasing decisions. This reliance surpasses...

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