Customer Experience
Editor’s Question: How can SMEs maximise the return on investment from...
A customer relationship management (CRM) tool is used by businesses to manage, analyse and improve interactions with their customers. It enhances communication and improves customer service. But how can SMEs make sure...
How Club Soda drives growth and revenue with Intuit Mailchimp
Club Soda connects with the sober‑curious by providing resources and alcohol alternatives using customer journeys, integrations, groups and more, thanks to Intuit Mailchimp, a marketing automation and email marketing p...
Driving change: the shift from CRM to CX
Customers demand more from brands than ever before. Businesses need to provide a unified experience across all engagements, starting from the very first time an individual encounters a brand. Suvish Viswanathan,...
Charlton Morris transforms the hiring value chain with recruitment analytics
Charlton Morris is a talent solutions firm with offices in Leeds, Manchester, Peterborough and London. The firm specialises in recruitment for the life sciences, medical and industrial sectors. Charlton Morris’ vision i...
Peak District hotel provides peak digital journey
Wildhive Callow Hall is providing the ultimate customer experience courtesy of its partnership with onejourney. The ‘back to nature’ luxury hotel wanted to excite its guests’ with a digital-first, seamless booking exper...
The importance of CRM implementation strategy for the growth of SMEs
Keeping your customers happy is the top priority for SMEs. And one way to do this is by using customer relationship management software. Before using this important technology, SMEs need to have a clear understanding...
Report shows human-centric AI drives loyalty
Zendesk’s 2025 Customer Experience (CX) Trends Report reveals a pivotal shift in customer expectations: today’s consumers demand AI interactions that feel more human, personalised and engaging than ever before. Drawing on ...
Less than a quarter of UK businesses view their customer experience...
Zoho, a leading global technology company, has found that 21% of UK businesses view their customer experience innovation as excellent, according to its Digital Health Survey. However, around four-fifths (79%) of...
Storyblok’s CMS report finds 79% of companies are using AI-powered content t...
Storyblok, a content management system (CMS) category leader, has released The State of CMS 2024 report to show how companies manage content today and what their content plans are for the future. The report...
Globe and GMS announce strategic partnership to build the AI-driven future of...
Leading Philippine digital solutions platform, Globe, has announced a strategic partnership with GMS, an AI-driven communications solutions partner, to build the future of customer experience for enterprises in the...
HGS enables Form1 Partners to bring cutting-edge solutions to clients
Hinduja Global Solutions (HGS), a leader in technology-led customer experience (CX), has partnered with Form1 Partners, a leading commercialisation partner for B2B tech scale-ups and trusted source of breakthrough...
Editor’s Question: How can SMEs create a fantastic customer experience?
We have all been there as a customer – let down by a company when it comes to customer service. Often it relates to an issue which crops up and the issue is not dealt with in a timely and efficient manner. It can also h...
Bringg increases cart conversion and customer loyalty with accurate...
Bringg, a last-mile solutions leader, has announced its newest platform extension, Dynamic Delivery Slots. Now, shippers can offer precise delivery windows during e-commerce checkout to increase customer loyalty and...
Multi-million pound investment will accelerate growth of Journey Hospitality
Journey Hospitality, a leading provider of e-commerce software and services for the UK’s independent hotel industry, has secured a multi-million pound investment from Growth Lending to support its continued business g...
E-commerce expansion: The financial playbook for EMEA SMEs
E-commerce offers a gateway to worldwide sales for companies of all sizes, including SMEs. But there are, of course, challenges for SMEs to make sure they access the right tools to make their e-commerce platform a...
Shopstar opens online doors for small businesses with launch in the UK
Shopstar, a leading e-commerce platform for online shop creation, has officially launched in the United Kingdom. With over a decade of experience empowering creative entrepreneurs in South Africa, Shopstar brings its...
Distil helps Mancave make personal care more personal
Distil, a business intelligence start-up in Exeter in the UK, worked with Mancave, which makes natural personal care products, to help it overcome the challenge of customer data in a multichannel e-commerce and retail p...
Alibaba.com’s new product aims to make global sourcing as simple as online s...
Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce and part of Alibaba International Digital Commerce Group, has announced the official launch of Alibaba Guaranteed to help simplify...
Infobip’s journey from start-up to unicorn without raising funds
Global communications platform, Infobip, has released a new documentary, distributed with CBS News, showcasing its journey from start-up to the first Croatian company gaining a billion-dollar valuation without external...
Bringg increases cart conversion and customer loyalty with accurate...
Bringg, a last-mile solutions leader, has announced its newest platform extension, Dynamic Delivery Slots. Now, shippers can offer precise delivery windows during e-commerce checkout to increase customer loyalty and...
Enhancing processing speed and improving capacity
Formara Print and Marketing is a commercial printing company based in Southend-on-Sea, Essex in the UK. Building a reputation for innovation in print and direct mail solutions over more than 50 years, the 28-strong...
Together in Travel initiative to foster small business growth across the...
The World Travel & Tourism Council (WTTC) has announced Andrea Grisdale, Founder and CEO of IC Bellagio, as Vice Chair of its new initiative, Together in Travel, alongside 13 founding partners. This groundbreaking...
Digital marketing mistakes hindering your business in 2025
Imagine spending thousands on your digital marketing efforts – only to see minimal results. While there are many contributing factors to this, including fierce competition and an industry which seems to change faster t...
Five in six UK consumers don’t feel valued by brands
New research from SAP Emarsys Customer Engagement has uncovered a significant challenge for UK brands: five in six (83%) consumers feel undervalued by the brands they remain loyal to, with many questioning...
TikTok launches its first ever SME Council to amplify small business voices
TikTok has introduced its first ever SME Council for TikTok-focused small businesses, which aims to amplify SME voices to policymakers and help them shape policies that boost growth. User-generated content and LIVE...
British mid-market retailers believe social commerce is democratising the...
Over eight in ten (86%) British retail brands believe social commerce is democratising the retail landscape, levelling the playing field by allowing mid-market businesses to compete against enterprise level companies...
The power of social media for growth: Lessons from a self-taught entrepreneur
The power of social media and digital marketing for today’s e-commerce SMEs cannot be overstated, as even long-established brands are having to pivot social media and digital marketing solutions to keep up with ever e...
Threads emerges as a key platform for engagement
Sprout Social has published new research revealing that Threads is growing as the platform of choice for brands in 2025. Marketers are also ramping up their investment in influencer marketing and are planning to partner...
Emplifi reports Instagram Reels outperformed video content across Instagram,...
A good social media plan can make a huge difference to the success of SMEs. But where should companies focus their efforts? Based on social video content from thousands of global brands, Emplifi’s findings reveal a n...
Genesys to acquire Radarr Technologies to unify the customer experience
Genesys, a global cloud leader in AI-powered experience orchestration, has entered into an agreement to acquire Radarr Technologies, a leading AI-based social and digital listening, analytics, and consumer engagement...
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