Big brands have become interwoven in the fabric of our society. But it’s not only large enterprises which can make an impact. Smaller brands can often take a more riskier approach, with the ability to be more agile and flexible with their marketing campaigns. Sam Shennan, Managing Director...

New research conducted by money saving app and retailer marketing platform, ZIPZERO, has revealed that a significant majority of the UK populace is concerned about the integrity of their privacy and personal data. It found that: ZIPZERO, an app transforming data into cash opportunities for...

New research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer Success pulse check survey indicates a disconnection between business decision-makers and those tasked with delivering customer success in a revitalised post-pandemic UK market.  More than half of the...

Sprout Social, an industry-leading provider of social media management software, announced the acquisition of Tagger Media, a leading influencer marketing and social intelligence platform. This acquisition will further establish Sprout as a leader in the social media software market with a...

Constant Contact, a small-business-focused digital marketing and automation platform that has helped millions of small businesses and nonprofits, released findings from its latest Small Business Now report. The study explores how small businesses feel about Artificial Intelligence...

Charlton Morris is a talent solutions firm with offices in Leeds, Manchester, Peterborough and London. The firm specialises in recruitment for the life sciences, medical and industrial sectors. Charlton Morris’ vision is to change the way the world sees recruitment by giving its people and...

Small businesses face an uphill battle in capturing the hearts of younger customers, as a mere 22% of Gen Z believe their customer service rivals that of larger competitors. This is particularly concerning for smaller fashion brands, considering that 75% of spending by Gen Z is on fashion. The...

A new report by the ECCCSE (European Contact Centre & Customer Service Exchange) and CCMA (Call Centre Management Association) reveals the changing customer service landscape across six of the largest markets in Europe. It was supported by Odigo, a leading European Contact Centre-as-a-Service...

It’s no secret that remote working has become widespread in the UK – 16% of employees reported working solely from home between September 2020 and January 2023. There are many harmful misconceptions surrounding remote working, including the concern that employees may become less...

Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022, with regional areas outside London benefitting most, according to a new independent report from Oxford Economics, commissioned by TikTok. TikTok launched in the UK in 2018 and has quickly become a destination for UK...