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Backup best practices for SMEs

SMEs face increasing challenges around data protection – particularly as they are seen as ‘low hanging fruit’ for many cybercriminals. But there are opportunities to achieve enterprise-class data protection without break...

Brands and companies need to make seamless, intuitive customer journeys the...

In today’s increasingly digital-led way of life, retailers, service providers and other businesses are digitalising more of their operations and dealing with customers across a range of channels – whether it’s via a websi...

Only 13% of marketers believe NPS accurately measures customer satisfaction

New research has found that over three quarters of marketers believe that Net Promoter Scores (NPS) do not accurately measure customer satisfaction. That’s according to new research from experience analytics company, C...

Loans2Go cements itself in the FinTech industry with the help of Node4

A database and IT infrastructure modernisation project helped Loans2Go move from a high street operation to an almost entirely online business. The personal loans company chose a suite of solutions from Node4 to...

How to take your business from start-up to scale-up

There are many sales and marketing tools out there for small and medium businesses to go from start-up to scale-up. Simon Philips, CEO and founder of ScaleUp Capital, offers eight simple steps on how to manage growth...

The legal framework around the use of e-signatures in the UAE

As more transactions occur online, what are the applicable laws surrounding e-signatures in the UAE. Biancka Gracias, Partner and Head of Start-up and SME Division at ICLO and Hassan Saeed Abaragh, Managing Partner...

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