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Customer Experience

CRM: Research shows small businesses lean into tech and customers during COVID-19 pandemic

Many businesses will have felt the impact of the COVID-19 pandemic during the last year – whether through accelerated digitalisation efforts, budgetary pressures or rapid expansion. One element which has always been core to a company’s strategic objectives is its customer...


CampfireSocial launches to engage trade verticals in a new way

CampfireSocial, a social network and e-commerce SaaS software designed to provide an organisation with a diversified revenue stream, increased year-round membership engagement and a new digital marketing vehicle for vendor partners, has been launched. Founded by tech entrepreneur Erica Bishaf, a...


WorkWave launches powerful new sales and marketing platform

WorkWave, a leading provider of cloud-based software solutions that support every stage of a service business’s life cycle, has announced the launch of WorkWave Marketing Sales Center, a powerful new sales and marketing platform that integrates directly into WorkWave PestPac, enabling...


Salesforce introduces loyalty management to improve customer experiences

Salesforce, a global leader in CRM, has announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement. Built on the Salesforce Customer 360 Platform, Loyalty...


AppsFlyer committed to empowering ME marketers with mobile solutions

AppsFlyer, a global attribution leader, is furthering its commitment to the Middle East as it looks to support local marketers with the tools and data required to develop and execute effective mobile marketing campaigns. Having successfully raised US$210 million from a Series D funding round in...


Industry experts on how SMEs can get the best out of their CRM systems

The lifestyle changes driven by the lockdown have prompted more small businesses to radically transform their business processes and they are increasingly looking to technology to assist. According to a survey from Workbooks, the number of SMEs looking to adopt a CRM system rose by...


Small business Digital Transformation starts with business-grade Wi-Fi

Delivering the best Wi-Fi experience is a key step for SMEs in their Digital Transformation journey. Having a consistent and seamless wireless network is essential to help businesses thrive. Jacob Chacko, Regional Business Head – Middle East, Saudi & South Africa (MESA) at HPE Aruba,...


Airkit launches with aim of fixing the last mile of digital customer experience

Airkit, the creator of a leading low-code platform for customer engagement, announced general availability of its solution for building customer experiences with US$28M in funding from Accel, Emergence Capital and Salesforce Ventures. Companies are focused on customer experience because buyers...


Salesforce reimagines sales with enhanced virtual selling suite

Salesforce, a global leader in CRM, has announced a new suite of technologies to empower sales teams to stand out from the pack and provide engaging and trusted buying experiences for customers.  This year, every sales rep became a virtual seller and has had to reimagine how they interact...


Vodafone and BeeDIGITAL join forces to support Spanish SMEs

Vodafone has chosen BeeDIGITAL, a leading company in digital marketing solutions for SMEs and freelancers in Spain, as a partner of its Vodafone Digital Business solution, a package of digital services that helps professionals and SMEs to have an adequate and accessible Internet...


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