New research from SAP Emarsys Customer Engagement has uncovered a significant challenge for UK brands: five in six (83%) consumers feel undervalued by the brands they remain loyal to, with many questioning...
E-commerce offers a gateway to worldwide sales for companies of all sizes, including SMEs. But there are, of course, challenges for SMEs to make sure they access the right tools to make their e-commerce platform a...
Eurail helps travellers explore 33 European countries by rail – more than 1,200,000 Interrail and Eurail Passes were sold in 2023. With thousands of customers and multiple pass options, Eurail’s customer service team has...
Zendesk’s 2025 Customer Experience (CX) Trends Report reveals a pivotal shift in customer expectations: today’s consumers demand AI interactions that feel more human, personalised and engaging than ever before. Drawing on ...
Social commerce is revolutionising the way people shop, combining the discovery-driven nature of social media with the convenience of e-commerce. For small- and medium-sized enterprises (SMEs), it presents a...
In today’s crowded media landscape, it’s hard to be noticed, and brands are really feeling this struggle. Nearly half of all UK B2B brands fail to stand out from competitors with senior marketing decision-makers bel...
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