Customer Experience

How to build a customer experience strategy to boost your marketing campaign

In 2023 alone, £29.6 billion was spent on digital advertising in the UK. With this amount of money going towards advertising, making sure you’ve got the right customer experience strategy is essential for all ad...

How Club Soda drives growth and revenue with Intuit Mailchimp

Club Soda connects with the sober‑curious by providing resources and alcohol alternatives using customer journeys, integrations, groups and more, thanks to Intuit Mailchimp, a marketing automation and email marketing p...

Taking your customer experience to new heights

Tshidi Machaba, Sales Director at inq. explains how companies can improve their customer experience. A good customer experience (CX) has a delicate balance between relevance and respect, data precision and human...

Distil helps Mancave make personal care more personal

Distil, a business intelligence start-up in Exeter in the UK, worked with Mancave, which makes natural personal care products, to help it overcome the challenge of customer data in a multichannel e-commerce and retail p...

Alibaba.com’s new product aims to make global sourcing as simple as online s...

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce and part of Alibaba International Digital Commerce Group, has announced the official launch of Alibaba Guaranteed to help simplify...

Steer your small business clear of these marketing mistakes

Mastering effective marketing strategies is paramount for small businesses striving to thrive. However, many small businesses find themselves struggling with their marketing efforts, often making common mistakes that...

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