Customer Experience

Surprising new study reveals humans struggle to spot AI-generated content

Nexcess, a premium hosting provider optimised for WordPress, WooCommerce and Magento, has released a study on AI’s efficacy and people’s ability to detect it in content and visuals. The study found that on...

Small businesses failing to capitalise on their unique customer service...

Less than half (40%) of consumers find that small businesses offer a more personalised customer service experience than larger corporates, according to FM Outsource’s new report, Small Business Customer Service In 2...

UK marketers keen to invest in Generative AI but lack know-how, study reveals

UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets...

Just 3% of reps are happy with their current cold approach response rate

Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform,...

Optimising the customer journey

UK-based companies, HGS and Engage Hub partnered with The Pensions Regulator to streamline the customer experience and allow the company to drive improvement to employees’ pension scheme management. Julie...

Microsoft reinforces commitment to accelerating African customers’ growth and c...

Microsoft is deepening its commitment to accelerating customer transformation in Africa with two key leadership appointments. Lillian Barnard has been named President for Microsoft Africa, dedicated to unlocking...

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