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Sprout Social acquires Tagger Media

Sprout Social, an industry-leading provider of social media management software, announced the acquisition of Tagger Media, a leading influencer marketing and social intelligence platform. This acquisition will further establish Sprout as a leader in the social media software market with a...


Constant Contact research reveals small businesses which use AI are more likely to be successful

Constant Contact, a small-business-focused digital marketing and automation platform that has helped millions of small businesses and nonprofits, released findings from its latest Small Business Now report. The study explores how small businesses feel about Artificial Intelligence...


Charlton Morris transforms the hiring value chain with recruitment analytics

Charlton Morris is a talent solutions firm with offices in Leeds, Manchester, Peterborough and London. The firm specialises in recruitment for the life sciences, medical and industrial sectors. Charlton Morris’ vision is to change the way the world sees recruitment by giving its people and...


Small businesses are missing the mark with trend-savvy Gen Z customers

Small businesses face an uphill battle in capturing the hearts of younger customers, as a mere 22% of Gen Z believe their customer service rivals that of larger competitors. This is particularly concerning for smaller fashion brands, considering that 75% of spending by Gen Z is on fashion. The...


Evolving European customer service landscape revealed in latest report

A new report by the ECCCSE (European Contact Centre & Customer Service Exchange) and CCMA (Call Centre Management Association) reveals the changing customer service landscape across six of the largest markets in Europe. It was supported by Odigo, a leading European Contact Centre-as-a-Service...


Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022

Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022, with regional areas outside London benefitting most, according to a new independent report from Oxford Economics, commissioned by TikTok. TikTok launched in the UK in 2018 and has quickly become a destination for UK...


Editor’s Question: What are your top tips for creating engaging social content?

Creating engaging social content can turn a company’s prospects around. If a business has a strong social media presence, it can use this platform to increase brand awareness or increase sales. But what is the best way to increase your presence on social media. Henrique Cruz, Head of...


Peak District hotel provides peak digital journey

Wildhive Callow Hall is providing the ultimate customer experience courtesy of its partnership with onejourney. The ‘back to nature’ luxury hotel wanted to excite its guests’ with a digital-first, seamless booking experience. In addition, Wildhive Callow Hall wanted a deeper...


The importance of CRM implementation strategy for the growth of SMEs

Keeping your customers happy is the top priority for SMEs. And one way to do this is by using customer relationship management software. Before using this important technology, SMEs need to have a clear understanding of how they wish to utilise the system and develop an appropriate strategy....


Surprising new study reveals humans struggle to spot AI-generated content

Nexcess, a premium hosting provider optimised for WordPress, WooCommerce and Magento, has released a study on AI’s efficacy and people’s ability to detect it in content and visuals. The study found that on average respondents could identify the AI-generated content only about 55% of...


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