Customer Experience

KoinWorks increases CSAT scores by 60% with Freshdesk

An Indonesian FinTech start-up has leveraged the Freshworks platform to drive automation and analytics for an omnichannel customer experience. From a peer-to-peer financial lending start-up in 2016, KoinWorks has...

Podcast advertising: a lesser-known secret to marketing success

In a rapidly evolving marketing industry, businesses are constantly seeking innovative ways to reach their target audience and drive engagement. Podcast advertising has emerged as the hidden gem of marketing...

Quadient expands cloud-based mail and shipping offer to SMBs

Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, has announced the release of its latest intelligent, cloud-based mailing and multicarrier shipping...

FinTech brand sounds the alarm for impersonal online checkouts

In the swiftly changing tides of e-commerce, a new report indicates that the traditional online shopping cart is facing obsolescence. Alarmingly, statistics reveal a staggering 78.1% downturn in businesses that rely...

Navigating the digital marketing landscape: strategy first, MarTech second

Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with...

Take a deep dive into your customer data

Customer data can reveal so much to companies about their products and services, but it is often ignored and not analysed. Jonathan Sharp, CEO at Britannic, explains how businesses can use this data, with the help of...

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