Strategy

Amazon launches Intellectual Property Accelerator in the UAE 

Amazon has launched the Intellectual Property Accelerator (IP Accelerator) programme in the UAE, making it easier and more cost-effective for small and medium-sized businesses (SMBs) to obtain trademarks, protect...

Hootsuite unveils the top social media marketing trends for 2023

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this...

How to spot signs and overcome poor leadership practices

While leadership has always played a crucial role in any business, the increasing pressures and expectations being placed on organisations, by both internal and external stakeholders, make it clear that strong and...

How to make your business go viral on TikTok

TikTok is not just for lip-syncing teenagers anymore and is an opportunity which businesses should not ignore. It is the fastest growing social media platform in the world and has become an important marketing channel...

How to create outstanding customer experiences in the 2020s 

The 2020s are proving to be the decade of exciting and revolutionary technology within reach of businesses that are willing to adapt to use it to improve customer experience. Here, James Frampton, SVP and General...

Majority of workers enjoy collaboration in the workplace and would like to do...

New research has found that despite 75% of businesses reviewing their structure to adapt to new ways of working, less than half of workers believe their organisation will change its approach to collaboration. A...

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