Gartner has announced the top strategic technology trends that organisations need to explore in 2022. Analysts presented their findings during Gartner IT Symposium/Xpo Americas. “With CEOs and boards striving t...
With the release of Apple’s new update, iOS15, marketer and consumer experience will change. Christopher Baldwin, VP Marketing at Insider, tells Intelligent SME.tech about what iOS15 means for users and v...
According to new research released by Zendesk in partnership with Enterprise Strategy Group (ESG), companies that have continued to invest in their customer experience (CX) over the past year are 10 times more l...
Conversica, a leader in conversational AI solutions for enterprise revenue teams that help organisations attract, acquire and grow customers at scale, announced new conversational account-based marketing (ABM) cap...
Small businesses were hit heavily by the pandemic and the effects of this are still ongoing as the economy begins to recover. Over the years, American Express has supported SMEs by relaunching its successful ‘Shop S...
Introducing insights into its business has opened up a world of opportunity for board game brand Big Potato Games. By working with Attest on a customer profiling project, the business has been able to better understand...
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